Summer spending resources
If you’re questioning the significance of April Loan Drop, we’ve broken it down in numbers. Once you’ve grasped the importance of nailing your strategy, our sector-specific guides take a deep dive into how student consumers manage their share of the £3 billion maintenance loan, how they spend in your sector, the trends that will impact spending in 2021 and tips for success with young people.
Hear directly from the people that matter most. We spoke with Ioanna, Rishabh and Lucia to understand their outlook for summer 2021, what they’ll be looking to spend their additional income on and to explain some of the nuances behind student trends and attitudes towards their extended break.
Summer spending on the blog
The lasting impacts of COVID-19 are expected to shape students summer break. Naturally, this will impact their spending – as they’ll lean on some categories more than others. Stick with us as we bring you weekly Gen Z insights in the run-up to April Loan Drop and then into the summer months, to help you win over student consumers when their disposable income is at a yearly high.