Student Loyalty Map

Across the United States, Gen Z students are discovering new brands and cultivating loyalties as well speak. This is, after all, the generation that believes its brand loyalties can last a lifetime. But how does this loyalty manifest on a state-by-state basis? 

Student Beans presents the Student Loyalty Map. Learn the states in which student loyalty is highest – and understand how loyalty manifests across different verticals. 

Top 50 Cities

Select a state to begin.

RankCityState
1MiamiFlorida
2AtlantaGeorgia
3MinneapolisMinnesota
4TampaFlorida
5Las VegasNevada
6RaleighNorth Carolina
7HoustonTexas
8DenverColorado
9BaltimoreMaryland
10SacramentoCalifornia
11CharlotteNorth Carolina
12DallasTexas
13MilwaukeeWisconsin
14NashvilleTennessee
15TucsonArizona
16JacksonvilleFlorida
17SeattleWashington
18Kansas CityMissouri
19OmahaNebraska
20Virginia BeachVirginia
21AustinTexas
22ChicagoIllinois
23El PasoTexas
24PortlandOregon
25PhiladelphiaPennsylvania
26Los AngelesCalifornia
27DetroitMichigan
28San DiegoCalifornia
29ArlingtonVirginia
30AlbuquerqueNew Mexico
31Fort WorthTexas
32San JoseCalifornia
33IndianapolisIndiana
34LouisvilleKentucky
35TulsaOklahoma
36San AntonioTexas
37BostonMassachusetts
38ColumbusOhio
39MemphisTennessee
40FresnoCalifornia
41Long BeachCalifornia
42WichitaKansas
43Colorado SpringsColorado
44Oklahoma CityOklahoma
45PhoenixArizona
46OaklandCalifornia
47WashingtonWashington
48San FranciscoCalifornia
49New York CityNew York
50MesaArizona

Alabama

Alabama is the 17th biggest Gen Z money-saving US state, at 17 in the overall state ranking. Whilst most discount use remains broad across spending categories, students in Alabama are four times more likely to use discounts for food and drink purchases.

Top 50 States Rank

Overall17
Tech23
Food + Drink5
Fashion28
Beauty21
Health23
Fitness23

Alaska

Alaskan students rank lowly across the money-saving table across most spending categories, apart from beauty and health where students have shown slight interest in the past year. Despite the low loyalty usage, Alaska is the 17th most expensive US state to study in.

Top 50 States Rank

Overall47
Tech44
Food + Drink49
Fashion33
Beauty28
Health27
Fitness44

Arizona

Arizona students come in at 28th on the ranking table for money-saving states to study in, with a slight preference towards food + drink discounts and lesser so on fashion and technology.

Top 50 States Rank

Overall28
Tech43
Food + Drink25
Fashion40
Beauty36
Health38
Fitness43

Arkansas

Arkansas is the 36th most money-saving state according to findings, which also show that students in Arkansas are particularly drawn to loyalty use across beauty and health categories.

Top 50 States Rank

Overall36
Tech21
Food + Drink31
Fashion29
Beauty12
Health11
Fitness20

California

Calirfornia is the 14th top US money-saving state according to our latest reportings, driven by high discount use across food, drink and fashion – which comes as no surprise to the state home to some of the biggest stars in the world. With its cities ranking high across the US league table, and colleges and universities scattered across the Top 250 list, America’s home to the largest number of US students have been busy hunting online for the latest discounts to save them dollars each year.

Top 50 States Rank

Overall14
Tech32
Food + Drink12
Fashion21
Beauty29
Health29
Fitness33

Colorado

Colorado ranks 26th in our list of money-saving states, with students expressing a preference for health and beauty discounts.

Top 50 States Rank

Overall26
Tech28
Food + Drink29
Fashion36
Beauty25
Health25
Fitness28

Connecticut

The state of Connecticut is 11th on the nationwide list of best student money-saving states, fuelled by students using loyalty discounts across Tech, Food and Drink, Fashion and Fitness within the past year. As the 14th most expensive state to study in, the state is home to thrifty and financially students.

Top 50 States Rank

Overall11
Tech13
Food + Drink11
Fashion13
Beauty41
Health36
Fitness13

Delaware

Delaware is home to America’s 2nd best place to study for money-saving students, helping to place the state 13th on the discount/loyalty table.

Top 50 States Rank

Overall13
Tech16
Food + Drink9
Fashion19
Beauty32
Health31
Fitness16

Florida

Florida is the 4th most loyalty-discount driven US state, driven primarily by discount code use across Fashion, Beauty, Health and Fitness category spend. When it comes to dollar-saving for Food + Drink purchases, students in Florida aren’t as motivated, placing 17th for usage.

Top 50 States Rank

Overall4
Tech5
Food + Drink17
Fashion3
Beauty2
Health2
Fitness5

Georgia

Georgia is the number one state for top money-saving/loyalty discount students acording to a new report by Student Beans. In the past year, Gen Z students across the state topped the list when it comes to saving dollars across fashion, beauty and health spending, closely followed by food and drink in 3rd, and fitness and tech at 11th. What’s more intersting is that students in Georgia pay on average $12.4 p/annum to study, making it America’s 34th most expensive state to study in – well below the national average. Home to the 11th largest number of US students, those in Atlanta have helped to land it in 2nd place on the nationwide city ranking for discount use, and those at Georgia State University are 22nd in the country when it comes to top loyalty usage across American education institutions.

Top 50 States Rank

Overall1
Tech11
Food + Drink3
Fashion1
Beauty1
Health1
Fitness11

Hawaii

Students studying in Hawaii rank low across the nationwide table for money-saving, placing 39th on the list. However, this demographic does show a preference for fashion discounts.

Top 50 States Rank

Overall39
Tech50
Food + Drink47
Fashion23
Beauty43
Health39
Fitness50

Idaho

Students in Idaho are some of the lowest users of online discounts when looking to save dollars across spending categories such fashion, food and drink.

Top 50 States Rank

Overall45
Tech38
Food + Drink42
Fashion41
Beauty35
Health37
Fitness38

Illinois

Illinois is the 5th best money-saving state for students according to latest reportings by Student Beans, with those across the state driving loyalty usage highly within fashion, fitness, and tech spending categories.

Top 50 States Rank

Overall5
Tech12
Food + Drink14
Fashion7
Beauty19
Health18
Fitness12

Indiana

Although Indiana is the 24th best state to be for money-saving students, when it comes to beauty and fashion, it ranks more highly coming in at 9th respectively.

Top 50 States Rank

Overall24
Tech31
Food + Drink35
Fashion24
Beauty9
Health9
Fitness31

Iowa

Iowa is the 40th top US state for money-saving, ranking low across each spending category.

Top 50 States Rank

Overall40
Tech39
Food + Drink38
Fashion39
Beauty42
Health44
Fitness39

Kansas

Although Kansas ranks low in terms of overall money-saving spend, students in the state have a particular interest in all things beauty and health.

Top 50 States Rank

Overall35
Tech33
Food + Drink41
Fashion35
Beauty17
Health19
Fitness32

Kentucky

Students in Kentucky are less likely to look for loyalty initiatives according to latest findings, which may be due to the state being the 32nd most expensive state to study, lower than the US national average.

Top 50 States Rank

Overall29
Tech27
Food + Drink27
Fashion34
Beauty23
Health24
Fitness26

Louisiana

Louisiana is the 12th top state for money-saving students, driven by high loyalty usage across a vast array of spending categories – most prominently beauty and health (7th) and fitness (8th).

Top 50 States Rank

Overall12
Tech10
Food + Drink18
Fashion11
Beauty7
Health7
Fitness8

Maine

Maine is America’s 42nd top money-saving state, despite being the 18th most expensive state to study in for US students according to latest findings by Student Beans.

Top 50 States Rank

Overall42
Tech36
Food + Drink43
Fashion42
Beauty47
Health46
Fitness35

Maryland

Maryland comes in at 7th on the Student Beans list of top money-saving states, driven primarily by high volumes of loyalty use across Gen Z fashion spending.

Top 50 States Rank

Overall7
Tech20
Food + Drink13
Fashion4
Beauty15
Health15
Fitness21

Massachusetts

Students in Massachusetts are the 20th best money-savers according to latest findings by student beans, despite being the 2nd most expensive US state to study in – with fees on average costing almost £20k p/annum – $5,000 more than the national average. Despite Boston coming in at 37 on the top cities list (driven by high discount use from those at Boston University – 40th), students in Massachusetts are missing out when it comes to making dollars work smarter and not harder.

Top 50 States Rank

Overall20
Tech35
Food + Drink20
Fashion20
Beauty46
Health45
Fitness36

Michigan

Michigan is home to some of the highest tech and fitness Gen Z spenders, coming in at 18th on a state ranking list of top-money saving students across the US.

Top 50 States Rank

Overall18
Tech3
Food + Drink22
Fashion15
Beauty30
Health30
Fitness3

Minnesota

Despite low loyalty usage across the board, coming in at 31 on a nationwide list of top money-saving US states for students, those in Minneapolis are the 3rd most financially savvy in the country, driven primarily by discount usage at the University of Minnesota Twin Cities, Walden Univeristy and University ofg Minnesota. Students make up 7% of the State population, making it the 6th most popualed US student state.

Top 50 States Rank

Overall31
Tech40
Food + Drink34
Fashion27
Beauty34
Health33
Fitness40

Mississippi

Although coming in at 30th on the top 50 state rank table, Gen Z students in Mississipii have an appetite for food and drink discounts, coming in at 6th on the highest savers in this category across the country.

Top 50 States Rank

Overall30
Tech30
Food + Drink6
Fashion27
Beauty10
Health12
Fitness29

Missouri

Students in Missouri are the nation’s 22nd top money-savers, driven by high loyalty usage across beauty and health spending categories.

Top 50 States Rank

Overall22
Tech14
Food + Drink32
Fashion22
Beauty6
Health8
Fitness14

Montana

Montana is the least popular money-saving state for students, falling last on the Student Beans ranking list for loyalty use.

Top 50 States Rank

Overall50
Tech24
Food + Drink48
Fashion45
Beauty39
Health41
Fitness24

Nebraska

Although home to one of the highest density of students by population numbers, Nebraska is the 41st money-saving state for students. Students in this state show the greatest preference for saving money on food & drink.

Top 50 States Rank

Overall41
Tech37
Food + Drink36
Fashion43
Beauty37
Health40
Fitness37

Nevada

Although ranking highly for discount usage across beauty, health, fashion and technology, low volumes of food and drink discounts pushes the state of Nevada to 23rd on a list of top ranking US states for money-saving. It therefore comes as no surprise however that Las Vegas ranks high in the top cities list at five, with students at the University of Nevada being the 7th top money-savers across the country. As the 33rd most expensive place to study in, with fees below national average at $12.6k, Nevada students are some of the most financially savvy across the US.

Top 50 States Rank

Overall23
Tech8
Food + Drink21
Fashion5
Beauty3
Health3
Fitness10

New Hampsire

More than one-in-ten people living in New Hampshire are current students, making up almost 14% of the population despite the low number of students in comparrison to other US states. With a high average cost of $15.5k p/annum for students, it comes as no surprise that the Southern New Hampshire University is the countries number one school for money-saving students.

Top 50 States Rank

Overall25
Tech49
Food + Drink24
Fashion50
Beauty50
Health50
Fitness49

New Jersey

The state of New Jersey is the 2nd biggest money-saving state, topping spending categories for tech and fitness (1), fashion (2) and food and drink (4). As the 4th most expensive state to study in, with fees costing on average $18k p/annum, it comes as no surprise that the State University of New Jersey is the 10th best money-saving school in America.

Top 50 States Rank

Overall2
Tech1
Food + Drink4
Fashion2
Beauty18
Health16
Fitness1

New Mexico

New Mexico is the 37th top money-saving state for students, and interestingly is the lowest when it comes to money-saving for food and drink. However, students in this state do show a preference for saving money on tech and fitness.

Top 50 States Rank

Overall37
Tech17
Food + Drink50
Fashion30
Beauty22
Health20
Fitness17

New York

New York is the 8th best state for money savers, which comes as no surprise when it comes to high loyalty use across fashion (6th) and food and drink (7th) money saving categories.

Top 50 States Rank

Overall8
Tech22
Food + Drink7
Fashion6
Beauty38
Health34
Fitness22

North Carolina

North Carolina is the number one destination for food and drink discounts, according to latest findings by Student Beans. Overall, it is the 6th top state for money-saving, driven by high discount use across additional tech and fitness spending categories.

Top 50 States Rank

Overall6
Tech9
Food + Drink1
Fashion14
Beauty14
Health14
Fitness9
Gen Z and the Future of Ecommerce

Access the interactive report