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New Year, New Habits Hub

Gen Z kicks off the new year with healthy optimism – and a healthy bank balance. They’re doing away with the traditional new year’s resolutions and replacing them with meaningful goals. Specifically, goals to form new habits that align with their values. And yes – we expect these resolutions to impact their shopping and spending behaviours. So, what does that mean for your brand? Delve into our New Year, New Habits hub for answers that will help to set you up for success with Gen Z in 2021.

New Year, New Habits resources

Founded on first-hand research with our student users as well as an external panel of 16-24-year-olds, we’ve carefully curated a number of key resources. They’ll guide your brand through the trends you can expect to see within your sector, inform you of how these could impact shopping behaviours, and advise you on how you can evolve your marketing strategy to thrive in 2021.

New Year, New Habits Guide

The new year is set to bring a new start for Gen Z, who have had their education, social lives and finances disrupted. Find out what resolutions they’ll be making and get to grips with the key shopping dates in Q1.

New Year, New Habits: Fitness

With an entire generation of health-conscious young people ready to take their fitness goals to the next level, discover what fitness looks like for Gen Z during 2021.

New Year, New Habits: Athleisure

Thanks to lockdown, athleisure & loungewear enjoyed strong growth in 2020. With no signs of slowing down, make sure your on Gen Zs radar in 2021.

New Year, New Habits: Tech

Tech became invaluable in keeping Gen Z connected during COVID-19. As priorities change, stay on top of new trends and evolve your marketing to continue meeting Gen Zs needs. 

New Year, New Habits: Nutrition

Are Gen Z really all vegan? Have they turned their back on fast food? Where do supplements fit into the picture? Time to find out what’s cooking – and what’s off the menu.

Gen Z Marketing Campaign Planner

As Gen Z priorities change, pivot your strategy to stay relevant. Do you have activity planned around key dates? Are your campaigns built on fresh insights? Stay on track with our annual planner.

Make it your new year’s resolution to get to know Gen Z.

New Year, New Habits on the blog

Old habits die hard. The new year is your chance to rip up what you think you know and really get to know your Gen Z audience. Evolve your strategy as Gen Z set out to make positive changes within their lives. We’ll be posting regular updates, covering the latest research, trends and advice to help your brand build out a 2021 marketing strategy as resilient and adaptable as Gen Z.

Make it your new year’s resolution to get to know Gen Z.