Freshers

Your catalyst for Gen Z’s lifelong loyalty

For brands, Freshers 2022 represents a unique opportunity – it’s your chance to make that first impression on 2.4 million students, and nurture them through the first few weeks of university life into lifelong customers. A huge theme this year will be transparency. After experiencing a global pandemic, the best thing you can do for students is to make
it clear that your brand will be there for them – and how.

Freshers resources

Make Freshers 2022 work for you with our Ultimate Guide to Freshers, designed with online and in-store brands in mind. Whether you work in marketing, ecommerce or the affiliate space, find out exactly what you need to do to win the hearts – and brand loyalty – of Gen Z students during their biggest event of the academic year.

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Freshers Guide 2022

As Freshers 2022 approaches, join Student Beans in welcoming 2.4 million UK students back to campus. In this guide, you’ll…

Prepare your brand for the new academic year

Freshers Student Stories

So, what’s it really like to start university in 2022? Hear from real-life students on how they handled Freshers, including what excites them, what makes them nervous, and what makes it onto their shopping lists.

“My housing company did a couple of freshers events, which I joined, which were quite good.”

“You know, I’m all for cheap stuff. I’m all for offers and things. And I know Lancaster has a lot of shops around and a lot of things
there. So probably just getting hold of discounts and things.”

Freshers on the blog

The full story of Freshers 2022 is still being written. Keep an eye out for Freshers-related student interviews, insights, top tips, and more over on our blog.

Gen Z and the Future of Ecommerce

Access the interactive report