Festive Hub

For some, it means heading home for close-knit celebrations with family and friends. For others, it’s time to head to the beach and enjoy the long summer break. Every student has a different take on the festive period – but most will be using it to buy gifts for loved ones and treats for themselves. Tap into their excitement and get your student marketing strategy ready for the festive period.

Festive resources

Forget your holiday marketing strategies from previous years: 2020 is going to look very different. Here, you’ll find everything you need to build a lasting connection with students during the festive season and beyond. 

Festive Success Stories

When it comes to festive marketing, there’s no one-size-fits-all approach. Whatever you’ve got planned this year, and wherever you are…

The question is… what do brands want for Christmas?

Student Beans is on hand to grant your festive wishes.

Maximise your reach among Gen Z students

Student Stories

It’s been quite a year for students across the world. Ahead of the festivities, we checked in with Amanda, Gabriel and Tanya to learn how they’ll be celebrating this year, who they’ll be buying for and what their ideal gifts would be. 

“My ideal gift would be a donation to a charity working towards fighting climate change. I don’t really need anything at the moment, but the planet does!”

“When shopping for gifts I look at the brand’s website, and then I’ll go to third parties where I know that I can get the product at a discount or a different price.”

“I normally ask people what they’d like and if they don’t give me a straight answer, I’m just like, I’m gonna fill this with chocolate because everybody likes chocolate, right?”

Festive Feels on the blog

Looking for more festive insights? We’re fully embracing the festive feels over on our blog, bringing you the latest from Gen Z as they prepare for the holiday season. It’s never too early to get excited.

Gen Z and the Future of Ecommerce

Access the interactive report