Festive Hub
For some, it means heading home for close-knit celebrations with family and friends. For others, it’s time to head to the beach and enjoy the long summer break. Every student has a different take on the festive period – but most will be using it to buy gifts for loved ones and treats for themselves. Tap into their excitement and get your student marketing strategy ready for the festive period.
Festive resources
Forget your holiday marketing strategies from previous years: 2020 is going to look very different. Here, you’ll find everything you need to build a lasting connection with students during the festive season and beyond.
Festive Guide for Marketers
How will this festive period be different now that we’re grappling with COVID-19? What do Gen Z have on their…
Festive Success Stories
When it comes to festive marketing, there’s no one-size-fits-all approach. Whatever you’ve got planned this year, and wherever you are…
Festive Marketing Checklist
Have you got targeted solus emails scheduled, social media posts locked in and off-page coverage to raise awareness of your…
The question is… what do brands want for Christmas?
Student Beans is on hand to grant your festive wishes.
Student Stories
It’s been quite a year for students across the world. Ahead of the festivities, we checked in with Amanda, Gabriel and Tanya to learn how they’ll be celebrating this year, who they’ll be buying for and what their ideal gifts would be.
“My ideal gift would be a donation to a charity working towards fighting climate change. I don’t really need anything at the moment, but the planet does!”
“When shopping for gifts I look at the brand’s website, and then I’ll go to third parties where I know that I can get the product at a discount or a different price.”
“I normally ask people what they’d like and if they don’t give me a straight answer, I’m just like, I’m gonna fill this with chocolate because everybody likes chocolate, right?”
Festive Feels on the blog
Looking for more festive insights? We’re fully embracing the festive feels over on our blog, bringing you the latest from Gen Z as they prepare for the holiday season. It’s never too early to get excited.
“Peer-to-peer recommendation is really important” – how to market to Gen Z this holiday season
Last week, Student Beans Head of Brand and Comms, Will Weeks, and Key Account Manager, Ellie Simpson, led an insightful…
The Gen Z gifters and where to find them
With the festive season fast approaching, we’re taking a deep dive into the spending habits of Gen Z gifters –…
Inside students’ festive wishlists for 2020
It’s been a strange old year for the student population – and if their festive wishlists are anything to go…
Best Christmas ads: the Gen Z edition
Some Christmas ads are almost as old as Gen Z themselves – so it’s not surprising that they’re ingrained in…
Pop Quiz: The festive season around the world
As the end of the year approaches, we’re all starting to feel a little bit festive… but the fact is,…
Get ready for: the festive marketing season
Friendsmas, gifting ethically and self-care are on the agenda for Gen Z this year, as they approach one of the…