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Festive Hub

For some, it means heading home for close-knit celebrations with family and friends. For others, it’s time to head to the beach and enjoy the long summer break before uni. Every student has a different take on the festive period – but most of them will be using it to buy gifts for loved ones and treats for themselves. Tap into their excitement and get your student marketing strategy ready for the festive period in 2020.

Festive resources

Forget your holiday marketing strategies from previous years: 2020 is going to look very different. Here, you’ll find everything you need to build a lasting connection with students during the festive season and beyond. 

Festive Guide for Brands

Our guide to engaging students across the world this festive season. Take a peek at Gen Z’s wishlist and get the lowdown on the stats and trends that will dominate 2020.

Marketing Checklist

Your key steps to festive marketing success. Work through our insights-led list of how to reach Gen Z this festive period, and watch your student engagement shoot up.

Campaign Success Stories

It takes a lot to stand out during the holidays – but these six brands knew exactly how to capture Gen Z’s attention. Find out exactly how they did it.

The question is… what do brands want for Christmas?

Student Beans is on hand to grant your festive wishes.

Maximise your reach among Gen Z students;

speak to a student marketing expert today.

Student stories

It’s been quite a year for students across the world. Ahead of the festivities, we checked in with Amanda, Gabriel and Tanya to learn how they’ll be celebrating this year, who they’ll be buying for and what their ideal gifts would be. 

Photograph of Amanda - Studies Bioengineering

"My ideal gift would be a donation to a charity working towards fighting climate change. I don't really need anything at the moment, but the planet does!"

Photograph of Gabriel - Studies Sociology

“When shopping for gifts I look at the brand’s own website, and then I'll go to third parties where I know that I can get the product at a discount or a different retail price.”

Photograph of Tanya - Studies Equestrian General Studies

“I normally ask people what they'd like and if they don't give me a straight answer, I'm just like, I'm gonna fill this with chocolate because everybody likes chocolate, right?”

Festive Feels on the blog

Looking for more festive insights? We’re fully embracing the festive feels over on our blog, bringing you the latest from Gen Z as they prepare for the holiday season. It’s never too early to get excited.

Gen Z are redefining how they celebrate the holidays.

Engage with them when it matters most.