Round Up | February’s Best eCommerce Moments
February has already been and gone – but in a month that brought us Valentine’s Day, Pancake Day and the Super Bowl, it ...
Gen Z Blog
At Student Beans, we empower young people to thrive – and we know them better than anyone else. Armed with our in-house insights agency, Voxburner, we’re providing your weekly updates on what Gen Z like, what they want from brands, and the trends that are rocking their worlds.
De-Influencers: Everything Your Brand Needs to Know
Just when you thought the world of influencer marketing couldn’t reveal more subsidies, ‘de-influencers’ have infiltrated the space. Yes, you read that right. ...
Let’s Go Baby! 6 Super Bowl Campaigns That Stole The Hearts of Gen Z
Did you know that 113 million people watched last year’s super bowl? Super Bowl Sunday is one of the hottest days on the calendar, not just ...
Round Up | January’s Best Marketing Campaigns
New year, new campaigns! It might be February (where did the time go?!), but we’re officially settled into 2023, and it’s already time ...
How to Connect With Gen Z This Easter
For many, Easter is a time of celebration, roast dinners, and chocolate. But it’s also a significant time in the student spending calendar, ...
Your Guide to the April Loan Drop 2023
The end of the academic year is in sight for many students; essays need to be finished, lectures need to be attended and ...
How Events Can Help You Learn About Marketing To Gen Z
Discover why you NEED to be at Youth Marketing Strategy, the world's biggest youth marketing event series.
Lessons From 2008 and 2020: Recession-Proofing your Affiliate Marketing
22 was a difficult year for marketers, and 2023 is seeing no signs of this crunch abating. Inflation has inevitably reduced the purchasing ...
How to Use Influencers to Supercharge Your Performance Marketing
It’s no secret that young consumers are losing faith in traditional advertising models – and that rings just as true in affiliate marketing. ...
Why Your Brand Needs to Invest In Creator Marketing
It’s an undeniable fact: creator marketing is one of the biggest revenue drivers in brand marketing right now. The landscape is ever-changing and ...
Everything You Need To Know About Creator Marketing | Your Guide Teaser
With the creator economy currently estimated at $104.2 billion dollars, it has already more than doubled in value since 2019. This growth isn’t ...
Three Ways To Reach Gen Z with Creator Marketing
Whether it’s through the content they read, the content they interact with or the content they learn from, Gen Z are always searching ...