Affiliate Marketing | How Publishers Are Providing Value Far Beyond the Last Click
Consumer shopping habits have changed drastically in recent years, and no longer is the last click attribution model the most important measure of ...
Gen Z Blog
At Student Beans, we empower young people to thrive – and we know them better than anyone else. Armed with our in-house insights agency, Voxburner, we’re providing your weekly updates on what Gen Z like, what they want from brands, and the trends that are rocking their worlds.
Your Guide to the UK January Loan Drop 2023
Freshers’ Week, Christmas, Black Friday and graduations are all events in the student calendar that hold significant weight, but what about the three ...
From First Click to Conversion During Black Friday | Driving Student Sales For Affiliate and Performance Marketers
Black Friday. The day that students spend money, save money, treat themselves and get ahead with their Christmas shopping. It’s one of the ...
Marketing Black Friday in the Cost-of-Living Crisis | 5 Ways To Make Your Brand Stand Out
Black Friday is one of the biggest shopping days in the student calendar, but ahead of this year’s event, shoppers and brands across ...
3 Channels You Should be Using to Engage Gen Z
One of the biggest ongoing marketing trends is cross-channel advertising – by synergising your advertising campaign across multiple channels you can build brand ...
5 Ways you can Improve your Brand’s Email Strategy
Today, we’re asking why email marketing is important, share our top tips for supercharging your emails and look at the brands who are ...
10 Questions we’ll be Answering in our 2022 US Youth Trends Report
Gen Z is a generation made up of individuals who are constantly changing and adapting to suit the world we live in. Whether ...
5 Things Gen Z Wishes Brands Would Stop Doing
Here at Student Beans, our mission is to provide you with all the insights and advice you need to nail your youth marketing ...
10 Key Takeaways from our UK Youth Trends Report 2022
The UK Youth Trends Report is our annual review of the emerging trends that are impacting the lives of 16-24s and the opportunities ...
Digital Detox: Why Gen Z Brands are Logging off Social Media
Brands such as ASOS and influencers such as Emma Chamberlain rely on social media to reach 16-24s, but Gen Z might want to ...
5 Unique Retail Stores Built for the Future Consumer
As the retailers we all grew up with fall into administration, those remaining in the physical retail space, and new upstarts entering the ...
How to make Gen Z Fall in Love with your Brand
Brand loyalty is something that every business and marketer strives for – after all, what’s not to love about people who will use ...