• Brand Solutions
    • Request a Demo
    • Student Verification
      • Ecommerce
      • Apps
      • In-Store
    • ROI Calculator
    • Student Marketing
    • Student Research
    • Affiliate Networks
  • Publisher Solutions
    • Join
    • Our Publisher Network
    • Who We Work With
  • Insights
    • Subscribe
    • Blog
    • Resources
    • Student stories
    • Events
    • New Year, New Habits Hub
    • Summer Spending Hub
  • About Us
    • Company News
    • Careers
  • Contact Us
  • BOOK A DEMO
  • Brand Solutions
    • Request a Demo
    • Student Verification
      • Ecommerce
      • Apps
      • In-Store
    • ROI Calculator
    • Student Marketing
    • Student Research
    • Affiliate Networks
  • Publisher Solutions
    • Join
    • Our Publisher Network
    • Who We Work With
  • Insights
    • Subscribe
    • Blog
    • Resources
    • Student stories
    • Events
    • New Year, New Habits Hub
    • Summer Spending Hub
  • About Us
    • Company News
    • Careers
  • Contact Us
  • BOOK A DEMO
  • Brand Solutions
    • Request a Demo
    • Student Verification
      • Ecommerce
      • Apps
      • In-Store
    • ROI Calculator
    • Student Marketing
    • Student Research
    • Affiliate Networks
  • Publisher Solutions
    • Join
    • Our Publisher Network
    • Who We Work With
  • Insights
    • Subscribe
    • Blog
    • Resources
    • Student stories
    • Events
    • New Year, New Habits Hub
    • Summer Spending Hub
  • About Us
    • Company News
    • Careers
  • Contact Us
  • BOOK A DEMO

Blog

Get the ideas and inspiration you need to connect with young people.

Marketing to Students

UK lockdown: five lessons for brands to learn from last time

This week, the UK found itself in its third national lockdown. But what does this mean for the country’s 2.4 million students? Using our learnings from that first lockdown back in March, together with new insights, we’ve put together...

7th January 2021
Gen Z Trends

Friends over followers: the rising Gen Z trend of micro-influencers

There’s no doubt about it: influencing is ubiquitous across pretty much every social media platform you can name. But in a world where Gen Z values trust and authenticity, micro-influencers are held in unusually high...

22nd December 2020
Marketing to Students

Quick explainer: the US student debt crisis

By the time US college students graduate, they’re likely to have accrued almost a lifetime of debt. The key question is – how did this happen? And how can student-facing brands and institutions soften this dire financial situation?...

17th December 2020
Retail Insights

Millennials love department stores – but what about Gen Z?

While Millennials are flocking to John Lewis and Debenhams, Gen Zs are getting their shopping fixes elsewhere. What can department stores do to reengage this crucial young demographic? There’s no doubt about it –...

16th December 2020
Marketing to Students

Unpacking Gen Z’s favorite social media platforms

As digital natives, Gen Z know their way around social media. But they’re also picky. We unpack their favorite social media hangouts – and understand why these platforms top the list. YouTube is number one for...

9th December 2020
Gen Z Trends

UK lockdown tier system: what do students think?

Last week, the UK lockdown came to an end – now, students across the country find themselves with varying restrictions depending on where they live. What do students think of the new tier system – and how might it affect them...

7th December 2020
Retail Insights

Gen Z and luxury fashion: five reasons why it’s taken off

From app to doorstep, Gen Z can have a whole new outfit within 24 hours – for less than 30 dollars. In spite of this, the luxury fashion market has found a whole new generation of fashion-conscious consumers in Gen Z. We take a...

3rd December 2020
Retail Insights

Consumers are embracing gamification – and so should you.

The shopping gamification trend is nothing new – but in a post-pandemic world where digital natives have more spending power than ever before, it’s time to place it front and center of your strategy. Before...

25th November 2020
Campaign Radar

Gen Z and dating: how much do you know?

As Gen Zs, today’s students are bucking trends left right and center – but is this still true when it comes to their dating lives? Ahead of Student Beans’ dating and relationships survey in the new year, put your knowledge to the...

24th November 2020
Campaign Radar

Inside students’ festive wishlists for 2020

It’s been a strange old year for the student population – and if their festive wishlists are anything to go by, they’re embracing the festive season as the perfect time to treat themselves. But what exactly are Gen Z students...

18th November 2020
Campaign Radar

Black Friday in lockdown: a guide

As the UK reaches the midpoint of our second lockdown, shoppers are really putting the “cyber” in Cyber Week in the build-up to the biggest shopping event of the year. Make sure you’ve pivoted your Black Friday marketing strategy so that...

17th November 2020
Campaign Radar

Best Christmas ads: the Gen Z edition

Some Christmas ads are almost as old as Gen Z themselves – so it’s not surprising that they’re ingrained in students’ memories. Others have landed on the scene a bit more recently, with Gen Z in mind. Ahead of the festive marketing...

11th November 2020
  • 1
  • 2
  • 3
  • 4
  • 5
  • …
  • 10

Be the first to access new posts and exclusive content


Search the blog
Categories
  • Brand Spotlight 10
  • Campaign Radar 30
  • Gen Z Trends 31
  • Marketing to Students 35
  • Retail Insights 14
Tags
About Gen Z Advertising Back to School Back to School Hub BLM Campaigns COVID-19 COVID19 Cyber Week Cyber Week Hub Discount Ecommerce Entertainment Ethics and Values Fashion Festive Festive Hub Freshers Freshers Hub Gender Gen Z Shopping Global Retail Halloween Health and Beauty Marketing Channels Mental Health Millennials New year New Year New Habits Hub O Week Products Psychology Restaurants Retail Experience Segmentation Social Media Student Beans Student Brands Student Marketing Student Research Summer Spending Summer Spending Hub Tech Travel Valentine's Day Verification Work with us
Top Posts
  • Student loyalty - how to make it last a lifetime
    Student loyalty - how to make it last a lifetime
  • Quiz: Gen Z health check for brands
    Quiz: Gen Z health check for brands
  • Best campaigns of 2020 – Gen Z edition
    Best campaigns of 2020 – Gen Z edition
  • Social media ads and Gen Z
    Social media ads and Gen Z
Archive
  • February 2021 15
  • January 2021 12
  • December 2020 7
  • November 2020 7
  • October 2020 12
  • September 2020 11
  • August 2020 8
  • July 2020 9
  • June 2020 8
  • May 2020 6
  • April 2020 15
  • March 2020 5
  • February 2020 1
  • January 2020 1
  • December 2019 1
  • July 2019 1
  • June 2019 1
Services
Student Verification
Student Marketing
Student Research
Company
Student Website
Careers
Request a Demo
Brand Guidelines
Contact Us
Address: Student Beans, Piano Yard 30a Highgate Road London, NW5 1NS
Contact us
Newsletter

Be the first to access new posts and exclusive content from Student Beans

Subscribe

Terms of use |  Privacy Policy

Copyright © 2020 Student Beans. All Rights Reserved.