At Student Beans, we empower Gen Z students to thrive – and we know them better than anyone else. Here you’ll find weekly updates on what Gen Z like, what they want from brands, and the trends that are rocking their worlds.
The 16-24-year-old consumer demographic is a valuable one to engage with and our technology can ensure you’re verifying real students in real time – find out how. Starting college or university is a huge moment...
As vaccines roll out across the nation and college campuses start preparing for a more normal semester this fall, it’s time to start thinking about your post-pandemic marketing strategy. Here are just three ways brands can boost their...
As more Gen Z’s become financially independent, we take a look at how Australian students budget their spending, as well as what they buy and where you, as a brand, fit in. With a new raft of Gen Zs headed to...
A common objective for brands is to increase repeat purchases and secure loyalty from consumers. But without engaging students, this becomes a much more difficult endeavor… From the moment we inherit our own spending...
Did you know, most Gen Zs have never known a world without the internet? We uncover how much of this young demographics’ life is influenced by the digital world, and what this means for your marketing strategy. You...
It’s LGBTQ+ History Month in the UK, and by looking at the past, we can see how patterns for the future are emerging. Here, we discuss how Gen Zs are challenging the legacy of Section 28. The younger members of...
If you’re looking to generate sales and target a wider Gen Z audience, Student Beans has the solutions. Find out how we can help boost your student revenue and reduce basket abandonment with our expert digital tools and data-led...
Certain events in the student calendar are hard to ignore – think freshers, graduation and exam season. But there are others that bubble beneath the surface and pop up unexpectedly. One such event is the April Loan...
If you’re looking to reach Gen Z students, there are a few very specific dos and don’ts to be aware of. Take this quiz to get an accurate snapshot of how Gen Z-centric your brand currently is – and what areas you need to focus...
International Women’s Day is happening this month. This year, meet a demographic that’s right at the heart of breaking down gender binaries and stereotypes – Gen Z. Marked annually on 8 March, International...
Since it’s Valentine’s Day this weekend, now feels like the perfect time to shed some light on Gen Z’s dating habits and how this young demographic is defining the world of love and relationships. It’s been a difficult...
There’s no question that lockdown is taking its toll on all demographics. But how are students coping? We checked in to find out what’s getting them through, and what they’re looking forward to post-lockdown....