Freshers 2021: what are students buying right now?
Freshers 2021 is a mere two months away. With the biggest event in the UK student calendar fast approaching, find out what Gen ...
Gen Z Blog
At Student Beans, we empower Gen Z students to thrive – and we know them better than anyone else. Here you’ll find weekly updates on what Gen Z like, what they want from brands, and the trends that are rocking their worlds.
Afterpay Day – are you ready for it?
With just one month to go until August, brands are getting ready for the next big retail event in the calendar – Afterpay ...
Gen Z and authenticity – a lesson in keeping it real
Authenticity plays a huge role in Gen Zs’ world – including how and where they spend their disposable income. For brands wanting to ...
Princess Polly wears the crown – Q&A with Kim Zorn
We recently caught up with Head of Performance at Princess Polly, Kim Zorn, in our exclusive webinar to discuss why Gen Z is ...
Three trends that will define Gen Zs’ post-pandemic spending
With New York announcing the end to COVID restrictions earlier this month, we explore how students across the US are releasing their post-COVID ...
A quick-fire guide to Back to School student spending
As summer vacation gets underway, students are getting ready to start their Back to School shopping. Explore how your brand can get in ...
Gen Z and the gender pay gap
The oldest members of Gen Z are entering the workforce – and in the UK, that means they’ll be contending with the gender ...
Confectionary cravings: how Oreo, Doritos and Hershey’s are winning Gen Z
The results are in! Our latest Youth Brand Affinity Tracker results have crowned Gen Zs’ winners in the food and drink sector. Hint: ...
The Freshers perspective: Joe, 23, Wrexham Glyndŵr University
This September, hundreds of thousands of first-year students will take their first steps into uni life via Freshers – a rite of passage. ...
TikTok – the ultimate online community for Gen Z
TikTok has risen to prominence since the start of the pandemic. One year on, and the popularity of this platform among the next ...
From Glasto to Freshers – the virtual events rocking Gen Zs’ world
The release of pent-up demand is in full swing across the US and the UK. And while Zoom quizzes may be a relic ...
Know your audience: three ways to verify students
In order to make your marketing as effective as possible, it’s crucial to know who you’re actually marketing to. Luckily, it’s easier to ...