Know your tribe: international students
As students flock back to campuses over the next few months, we’ve put together this quick-fire guide to help you understand the value ...
Gen Z Blog
At Student Beans, we empower Gen Z students to thrive – and we know them better than anyone else. Here you’ll find weekly updates on what Gen Z like, what they want from brands, and the trends that are rocking their worlds.
Ecommerce moments of the week: livestream shopping, second-hand luxury, and the future of digital dating
This week, we highlight one fashion brand that’s trying its hand at livestream shopping, and the luxury resale brand that’s changing the game ...
Last-minute tips for smashing your Welcome Week campaign
Time is ticking – Welcome Week is almost here! Here are some last-minute tips that will help you boost your engagement with students ...
Ecommerce moments of the week: alteration integrations, Buzzfeed shopping and first-party data
This week, an alterations app takes a bold step into ecommerce integration, a DTC brand swaps third-party tracking for first-party data, and Buzzfeed ...
“I’ll definitely be buying bathing suits, sunglasses, and beachwear” – Spring break according to Gen Z college students
We caught up with three college students to find out how they’ll be spending spring break 2022 – and what they hope to ...
All the ways HBO’s Euphoria is influencing Gen Z shopping
The teen high school drama has become synonymous with the Gen Z aesthetic - but it’s gone beyond just representing Gen Z. We ...
Ecommerce moments of the week: a Klarna card, a first-of-its-kind recycling scheme and the (AR)t of social shopping
This week, social media platforms are taking center stage in the ecommerce world with new innovations that are changing up the influencer and ...
Gen Z spending: spring break edition
Tap into our Gen Z insights to see which verticals students will be spending in during this year’s spring break. Spring break is ...
Ecommerce moments of the week: Metaverse real-estate, digital order caps and robot stores
This week in ecommerce, the Metaverse and IRL stores are locked in a bitter battle to create the most Gen Z optimized shopping ...
73% of Gen Z students think the media representation of spring break is inaccurate
Is your brand getting ready to win with Gen Z students this spring break? Before you continue, we recommend that you take some ...
Gen Z and Valentine’s Day: a quick-step guide for marketers
The Beatles once said ‘All you need is love’. If your brand is looking to boost your engagement with Gen Z students this ...
Ecommerce moments of the week: zero waste brands and the audio ad experience reimagined
This week, take a look at the new brands helping to save the environment and see which brand is changing up the audio ...