Gen Z spending: spring break edition
Tap into our Gen Z insights to see which verticals students will be spending in during this year’s spring break. Spring break is ...
Gen Z Blog
At Student Beans, we empower Gen Z students to thrive – and we know them better than anyone else. Here you’ll find weekly updates on what Gen Z like, what they want from brands, and the trends that are rocking their worlds.
Ecommerce moments of the week: Metaverse real-estate, digital order caps and robot stores
This week in ecommerce, the Metaverse and IRL stores are locked in a bitter battle to create the most Gen Z optimized shopping ...
73% of Gen Z students think the media representation of spring break is inaccurate
Is your brand getting ready to win with Gen Z students this spring break? Before you continue, we recommend that you take some ...
Gen Z and Valentine’s Day: a quick-step guide for marketers
The Beatles once said ‘All you need is love’. If your brand is looking to boost your engagement with Gen Z students this ...
Ecommerce moments of the week: zero waste brands and the audio ad experience reimagined
This week, take a look at the new brands helping to save the environment and see which brand is changing up the audio ...
UK universities and social mobility: a deep dive
93% of UK university students are from state-educated backgrounds - yet they are woefully underrepresented in decision-making roles and careers. Student Beans explores ...
Marketing to Gen Z this Australia Day
Australia Day is taking place on 26th January. Explore how Gen Zs will be spending the public holiday – and how your brand ...
Ecommerce moments of the week: tasty TikTok and carbon-neutral shopping
Welcome to our brand-new weekly ecommerce round-up: Ecommerce moments of the week! Each Monday, we’ll bring you four of the most exciting developments ...
Gen Z in 2022: four key predictions
From cancel culture to consumer-controlled trends, find out exactly what Gen Zs’ world will look like over the next twelve months.
The Gen Z foodies: will TikTok’s new food service satisfy their taste buds?
TikTok has announced a new partnership with Virtual Dining Concepts which will see the brand delivering some of it’s most viral food trends ...
THE ICONIC, Princess Polly, Bed Threads and more – Welcome Week campaign spotlight
With Welcome Week 2022 fast approaching, we’re shining a light on brands who smashed it out the park with their Welcome Week 2021 ...
Does a new year mean new habits for Gen Z?
In short, yes! And we’ve got all the insights to help you navigate how Gen Zs will be thinking and feeling by the ...