Inspiring actions from some of our favourite brands during the pandemic
The coronavirus pandemic has forced us all to rethink our marketing strategies, and many brands have recognised that now is the time to ...
Gen Z Blog
At Student Beans, we empower young people to thrive – and we know them better than anyone else. Armed with our in-house insights agency, Voxburner, we’re providing your weekly updates on what Gen Z like, what they want from brands, and the trends that are rocking their worlds.
New brands on Student Beans: Virgin Atlantic, Dunkin’ Donuts, Princess Polly and more
2020 has been an exciting year so far for us at Student Beans, as we’ve welcomed some huge new brands to the SB ...
What are the best advertising channels to reach young people?
One of the biggest trends in marketing this decade has been cross-channel advertising. By synergising your advertising campaign across multiple channels you can ...
5 creative ways to get your online ads in front of Gen Z
Paid social advertising has become a cornerstone of marketing to Gen Z since the algorithms on platforms like Instagram and Facebook made getting ...
10 innovations making student life 10 times better
Technology has revolutionised every part of student life, from their studies and work opportunities to entertainment and communication. It has made life easier ...
5 inspiring digital trends from around the world
The digital age has created a global community of tech innovators, bringing together different perspectives and enabling us to learn and take inspiration ...
5 retail innovations bringing Gen Z back to the mall
Today’s students are part of the first generation of true digital natives: Gen Z. They don’t remember a time before the internet, and ...
The student campaigns that actually changed the world
Today’s students are more motivated than ever to create social change and take action on the issues they believe in. The student voice ...
The truth about students and luxury brands
If we asked you to imagine a typical student brand, chances are you’d be thinking budget. But in fact, the brands college students ...
5 classic fashion brands that students love
The resurgence in popularity of classic fashion brands, from designer to sportswear, is proof that legacy brands can reinvent themselves for a Millennial ...
Students purchasing decisions: what makes them click the ‘buy’ button?
The cliché about students is that they have little money, and most of that goes on alcohol and fast food. Actually, that view ...
What college students really think about social media
Understanding students’ attitudes to social media and marketing can empower brands to build a stronger relationship with this valuable demographic. Our Student Shopping ...