“I budget myself based on what I earn” – Gen Z spending habits (part 1)
Following our latest Gen Z webinar, we explore how college students like to spend their dollars during key events like Back to School ...
Gen Z Blog
At Student Beans, we empower Gen Z students to thrive – and we know them better than anyone else. Here you’ll find weekly updates on what Gen Z like, what they want from brands, and the trends that are rocking their worlds.
How do college students really feel about the Covid-19 vaccine?
We explore the reasons for vaccine hesitancy among young Americans, and why brands with a large Gen Z following can help. Vaccine hesitation ...
The truth about UK Gen Zs’ vaccine hesitation
The COVID-19 vaccination is available to the older members of Gen Z. But are they going for it? We asked our users.
How to market to Gen Z consumers this Black Friday
Here’s a breakdown of our top tips for marketing to Gen Z students for the fall shopping period. Hopefully, you’ve had a chance ...
Vogue Online Shopping Night – bring on round two!
Fashion, beauty, lifestyle and homewares brands, it’s time for the next instalment of Vogue Online Shopping Night – here’s everything you need to ...
Know your tribe – the Gen Z apprentices
Brands, here’s everything you need to know about Gen Z apprentices in Australia – including insights on their spending habits, income sources, and ...
Get ready for Black Friday 2021
Here, we highlight four themes that all brands need to be aware of ahead of Black Friday 2021 – especially when it comes ...
From Discounts to Luxury – highlights from our session at YMS:Online USA
Check out the highlights from our session with FASHIONPHILE during last month’s YMS:Online USA. As part of YMS:Online USA last month, we were thrilled to ...
Sizing up the UK Gen Z student demographic
Find out exactly how many students are in the UK – and understand how these Gen Z digital natives are earning and spending ...
Is Love Island cool or cringe? Gen Zs’ hot take on summer entertainment
Love Island has dominated the past few summers of British TV. But is 2021’s season the beginning of the end? We asked the ...
“We’re all human” – Gen Z and mental health
In light of recent reports surrounding Simone Biles’ withdrawal from the women’s all-around gymnastics final at the Tokyo Olympics, we’re shining a light ...
The Gen Z college student market in numbers – US edition
Sizing up the US student market is no simple feat, but we’ve only gone and done it. Get quantitative data on student income ...