At Student Beans, we empower Gen Z students to thrive – and we know them better than anyone else. Here you’ll find weekly updates on what Gen Z like, what they want from brands, and the trends that are rocking their worlds.
Brands, here’s your guide to Australian Gen Z students – to help you understand and successfully engage with your next generation of consumers this academic year and beyond. Generation Z refers to the demographic...
For the past year, all eyes have been on technology – literally. But how do Gen Zs plan to interact with this sector once the pandemic subsides? The future is app-first Through no choice of...
Influencers started with millennials, but now a new group are entering the arena and they’re changing up the narrative. Without further ado, meet the next generation of influencers – Gen Z. The term ‘influencer’...
The pandemic has been a testing time for the travel sector, but Uber has managed to adapt its strategy to power through adversity and maintain a level of trust with young consumers. Gen Z students have grappled with a...
There’s a new social media app in town. Learn more about this invite-only, audio-first app that puts real time interaction at its heart. What is it? In short, Clubhouse is a platform for live...
Becoming an internationally-renowned Gen Z brand requires global reach, local knowledge, and a hands-on approach. Luckily, Student Beans has all three. There are more than 200 million students in the world today...
While COVID-19 is by no means behind us, the global vaccine rollout has given us some confidence to plan ahead. But what exactly are we planning for? This time last year, brands across the world were forced to adapt...
The 16-24-year-old Gen Z demographic is loaded with potential. They’re diverse, digitally connected, financially savvy – they’re your next generation of consumers. Right now, Gen Zs are in the midst of developing...
Click Frenzy Travel is a chance for brands to redefine how holidays work in the new normal – here’s everything you need to know about the upcoming event: While we may not be able to venture out into the world...
Gen Z students have a knack for binge-watching TV shows like no other. So much so, it seems, that it’s influencing how they spend their money. Here are the upcoming shows to keep an eye on – for their spending sway as much as for...
Right now, under normal circumstances, students would be thriving amidst their new-found financial independence. Yet COVID-19 has pushed many into unexpected financial hardship. Several French supermarket brands are leading the way in...
Fashion, beauty, lifestyle and homewares brands, time to get ready – this one is for you. Next month sees the first instalment of Vogue Online Shopping Night – the ultimate shopping sales event for fashion...