At Student Beans, we empower Gen Z students to thrive – and we know them better than anyone else. Here you’ll find weekly updates on what Gen Z like, what they want from brands, and the trends that are rocking their worlds.
For students graduating high school or college this year, some of the most important rites of passage will sadly be missed. However, while they can’t happen in the traditional way, that doesn’t mean they can’t be transformed for the...
As retailers of all sizes are challenged to reinvent their business model in the wake of the COVID-19 crisis, Instagram and Facebook have launched a new feature aimed to help brands drive revenue through the two social media platforms....
One of our key values here at Student Beans is to listen to the needs of our vast community of student users, and this has become more important than ever during the current global crisis, the coronavirus pandemic. Each month we survey...
The coronavirus pandemic has resulted in young people not being able to participate in many of their favourite activities. As restrictions start to be lifted, attention is turning to the post-lockdown future. Our latest survey of Student...
Since the beginning of the coronavirus pandemic, our clients and friends throughout the student marketing industry have been coming to us with questions about how the crisis was impacting students’ education, social lives, and spending...
This summer marks 15 years since Student Beans’ founders James and Michael Eder, two recent graduates, came up with an excellent idea of launching a brand new student discount service for the digital age, revolutionising the concept of...
Each generation of students is unique, which means it’s very important for us here at Student Beans to always be up-to-date on the latest trends and consumer behaviours of our global student network, and to share these insights...
Broadening your horizons is an important part of the college experience, and for many students, this includes taking vacations without their parents for the first time. The value of the student travel market shouldn’t be...
The coronavirus pandemic has forced us all to rethink our marketing strategies, and many brands have recognised that now is the time to put their customers and communities first. If you’re looking for a way that you and your...
2020 has been an exciting year so far for us at Student Beans, as we’ve welcomed some huge new brands to the SB family. This year we’ve launched exclusive new partnerships with many of Gen Z’s favourite brands, across categories...
One of the biggest trends in marketing this decade has been cross-channel advertising. By synergising your advertising campaign across multiple channels you can build brand engagement by appealing to your target audience in different...
Paid social advertising has become a cornerstone of marketing to Gen Z since the algorithms on platforms like Instagram and Facebook made getting your brand in front of their users more challenging than ever. However, with most of Gen...