How to market to Gen Z students this Black Friday
Here’s a breakdown of our top tips for marketing to Gen Z students for the fall shopping period. As we finalise plans for ...
Gen Z Blog
At Student Beans, we empower Gen Z students to thrive – and we know them better than anyone else. Here you’ll find weekly updates on what Gen Z like, what they want from brands, and the trends that are rocking their worlds.
Facts About Millennials that Definitely Don’t Apply to Gen Z
Millennials and Gen Z are often spoken about as though they’re the same generation, but in fact there are some distinct difference between ...
Five Ways to Improve your Brand’s TikTok Strategy
We share 5 key ways that you can be improving your brand’s TikTok strategy, from using your analytics to jumping on trending audios.
Five Tips to Improve your Youth Marketing Strategy
Discover top tips for youth marketers and brands following Voxburner's YMS22 LDN event, where leading global brands shared words of wisdom.
Three fashion trends that Gen Z just aren’t buying anymore
From microtrends to gender-conforming clothing, find out what Gen Zs are leaving behind as we move into the summer months. Influencer-sanctioned outfits There ...
Gen Z’s 2022 travel plans explained
It’s the industry that arguably took the biggest hit as a result of COVID-19. Two years on, Gen Z students are finally able ...
Freshers 2022: the early trends to look out for
This summer, a whole new cohort of students will get their A-level results – and once again, the Freshers cycle will kick off ...
Ecommerce moments of the week: digital love, perfume brainwaves, and Gen Z-commerce done right
And just like that, we’re back. With a waft of perfume, a chic Scandi outfit and a few candid questions, our Ecommerce moments ...
Top 3 ways to engage with Back to School shoppers
There are around 19.6 million college students in the US – which means a huge cohort of back-to-school shoppers move through ecommerce platforms ...
The student debt crisis: how essential brands can lead the way
The student debt crisis is a top concern among students and with the pandemic not helping matters for Gen Z, they need support ...
The 3 things students want to see from brands this Back to School season
Tap into our student insights to see how college students typically prepare for the Back to School season and what they want to ...
The top 3 trends that will define summer 2022 for Gen Z
If there’s one thing Gen Z students are excited for this year, it’s summer. The last two years haven’t quite gone to plan, ...
Ecommerce moments of the week: social media takeover
This week, explore how TikTok is helping artists expand their musical capabilities via their platform, and delve into Pinterest’s new try on feature ...