At Student Beans, we empower Gen Z students to thrive – and we know them better than anyone else. Here you’ll find weekly updates on what Gen Z like, what they want from brands, and the trends that are rocking their worlds.
With New York announcing the end to COVID restrictions earlier this month, we explore how students across the US are releasing their post-COVID pent-up demand – and how your brand can tap into the excitement....
As summer vacation gets underway, students are getting ready to start their Back to School shopping. Explore how your brand can get in on the action with our top tips and insights. During their college years, students...
The oldest members of Gen Z are entering the workforce – and in the UK, that means they’ll be contending with the gender pay gap for the first time. Could they be the generation to close it? Gender pay gap: the...
The results are in! Our latest Youth Brand Affinity Tracker results have crowned Gen Zs’ winners in the food and drink sector. Hint: there’s a new brand taking the top spot this quarter. Food and drink was one sector...
This September, hundreds of thousands of first-year students will take their first steps into uni life via Freshers – a rite of passage. But with COVID-19 disrupting last years’ Freshers period, it’s likely that they’ll be joined...
TikTok has risen to prominence since the start of the pandemic. One year on, and the popularity of this platform among the next generation of consumers continues to grow. Brands, meet generation TikTok. TikTok joined...
The release of pent-up demand is in full swing across the US and the UK. And while Zoom quizzes may be a relic of the past, there are a few larger virtual events that Gen Zs intend to take into their futures Having...
In order to make your marketing as effective as possible, it’s crucial to know who you’re actually marketing to. Luckily, it’s easier to this with students than it is with many other demographics. Why verify...
Last week, we sat down with fashion brand and Student Beans partner, Princess Polly, to discuss the challenges of international expansion, the benefits of social media marketing, and why Gen Z students should be at the heart of your...
Influencer marketing has become a favorable choice for brands looking to build up their young consumer audience. Here, we uncover the methods some brands have adopted to ensure they are making an impact on the valuable Gen Z demographic...
Brands, get ready! Click Frenzy Julove is taking place from 13th July and it’s one for all sectors to get involved in. The event lasts for 53 hours – just enough time for you to make that crucial impression on student consumers....
You’ve heard of Millenials and Gen Z – but how did we get from the first to the second? Those who were born on the cusp of both generations know all too well. Get ready to meet Zillennials. Let’s face it –...