Get the ideas and inspiration you need to connect with young people.
With social meetups in the UK now limited by law to six people or fewer, how will the overall university experience adapt to fit with the new guidelines? For students, preparing to head off to university is usually a...
20 years ago, there were 3.4 million students in China. Today, there are 26 million. This young, connected generation of students is fuelling shopping trends across the region, transforming China into an e-commerce behemoth. Here are a...
Over two million students started or returned to uni this autumn. But around 750,000 Gen Z school leavers are currently receiving a paycheck and harnessing their spending power for the first time. If your youth marketing strategy doesn’t...
So, you’ve taken our Cyber Week quiz to find out what you know about the world’s biggest shopping event. You’ve familiarized yourself with how students browse deals. But just how ready are you to smash Black Friday sales in 2020? Follow...
Since students went back to school, COVID-19 cases have been on the rise – which means that colleges are rethinking the delivery of their programs. How can you help students to navigate this curveball? 2020’s Back...
As we count down to the biggest global shopping event of the year, Gen Z’s favourite brands are launching their Black Friday campaigns. We love to see how they tackle the challenge of catching the attention of an audience bombarded with...
Cyber Week is just around the corner, and there’s one key Gen Z trend that you need to be on top of – Dark Social. So, what is it? And how do you optimise your marketing campaign for it? What does dark social...
When shopping for college, the student tribe will have very different purchasing intent based on whether they’re moving out of state or not. So, what makes this group tick – and how can you market to them? How...
If you’re marketing to Gen Z, you’re marketing to a generation in constant flux. As students take those crucial steps from high school to college, there are certain purchases they’ll pick up on the way. Here’s what you need to...
Gen Z have grown up over the past 25 years – the oldest within the cohort are now financially independent. It’s easy to see this as a single moment when young people suddenly start swiping their credit cards left, right and centre....
Cyber Week 2020 is still three months away – but here at Student Beans, we’re getting ready to go. Make sure you’re ahead of the game, too – see how in-tune you are with the key forecasts for Gen Z spending this Cyber...
Understanding what students want is a two-way conversation – and at Student Beans, we’re very open to suggestions from our student user base. We’ve learnt a lot from looking at what discounts they have requested over the past six...