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Tone & Sculpt is the definition of a challenger brand. During YMS:ONLINE, founder Krissy Cela shared how she tapped into the thriving health and fitness trend among the student demographic – growing its user base by 88% during...
The Black Lives Matter (BLM) movement continues to gain traction around the world – and young activists are among those spearheading the campaign for justice. Speaking at the Youth Marketing Strategy (YMS) Online last month, here’s...
As lockdown hit, serving up fresh-out-of-the-oven pizza wasn’t an option for Pizza Pilgrims anymore – so they handed over the chef whites to their customer base, delivering over 20,000 DIY kits across London and...
So far during COVID-19, restaurants have faced marketing challenges like no other sector. Many have pivoted to delivery and takeaway-only models or introduced innovative “cook-at-home” kits – but diners can now swap takeaways on...
If you’re looking to engage with students, Freshers should be high on your agenda. It’s the biggest event in the student calendar, with over two million young people taking on a new stage of their lives. Students start preparing for...
Navigating Freshers and COVID-19 at the same time comes with its own unique set of challenges. But with or without lockdown students have certain expectations from brands at this time. As Freshers 2020 draws nearer, now is the perfect...
With just a month to go until students start heading to campus for the new school year, now is the time to make sure your Back to School marketing campaign is in order. If you’re looking to win over this year’s new and returning students...
As the new academic year approaches, students across the US are composing their shopping lists. For those starting college this year, there are many first time purchases they’ll need to make, across a variety of brand categories....
When it comes to innovation in ecommerce, there’s one country that’s definitely leading the way. China has pioneered concepts such as social shopping, chat commerce, live streams and much more. They are also known for their huge online...
2020 has been a difficult year for in-store retail so far due to the impact of COVID-19, but there is increasing optimism as shops reopen and social life resumes. Now, for brands marketing to Gen Z, the challenge is to convince digital...
As we reach summer holiday season, many of us are dreaming of the overseas adventures we’d usually be embarking on around this time of year. With lockdown measures gradually lifting, there are hopes that non-essential travel will be...
As offices remain closed and companies tighten their purse strings, students and young people are finding that the summer internships they were promised have been cancelled, and opportunities to get the experience they need are...