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Blog

Get the ideas and inspiration you need to connect with young people.

Marketing to Students

Student loyalty – how to make it last a lifetime

A common objective for brands is to increase repeat purchases and secure loyalty from consumers. But without engaging students, this becomes a much more difficult endeavor… From the moment we inherit our own spending...

23rd February 2021
Gen Z Trends

Digital natives: how Gen Zs navigate the digital landscape

Did you know, most Gen Zs have never known a world without the internet? We uncover how much of this young demographics’ life is influenced by the digital world, and what this means for your marketing strategy. You...

19th February 2021
Campaign Radar

Gen Z and LGBTQ+: a new era for sexuality and gender?

It’s LGBTQ+ History Month in the UK, and by looking at the past, we can see how patterns for the future are emerging. Here, we discuss how Gen Zs are challenging the legacy of Section 28. The younger members of...

18th February 2021
Marketing to Students

Looking to avoid basket abandonment? Become Gen Z’s first choice with Student Beans

If you’re looking to generate sales and target a wider Gen Z audience, Student Beans has the solutions. Find out how we can help boost your student revenue and reduce basket abandonment with our expert digital tools and data-led...

18th February 2021
Campaign Radar

What’s the deal with April Loan Drop?

Certain events in the student calendar are hard to ignore – think freshers, graduation and exam season. But there are others that bubble beneath the surface and pop up unexpectedly. One such event is the April Loan...

16th February 2021
Marketing to Students

Quiz: Gen Z health check for brands

If you’re looking to reach Gen Z students, there are a few very specific dos and don’ts to be aware of. Take this quiz to get an accurate snapshot of how Gen Z-centric your brand currently is – and what areas you need to focus...

15th February 2021
Gen Z Trends

Gen Z and International Women’s Day – a deep dive

International Women’s Day is happening next month. This year, meet a demographic that’s right at the heart of breaking down gender binaries and stereotypes – Gen Z.   Marked annually on 8 March, International...

12th February 2021
Gen Z Trends

Is chivalry dead? Get to grips with Gen Z dating trends

Since it’s Valentine’s Day this weekend, now feels like the perfect time to shed some light on Gen Z’s dating habits and how this young demographic is defining the world of love and relationships. It’s been a difficult...

11th February 2021
Social media for students and academic success
Gen Z Trends

“How’s lockdown?” – Some insights from our check-in with UK students

There’s no question that lockdown is taking its toll on all demographics. But how are students coping? We checked in to find out what’s getting them through, and what they’re looking forward to post-lockdown....

10th February 2021
Marketing to Students

Three ways to impact your revenue needle with Student Beans

When it comes to driving sales and revenues from Gen Z students, we’ve got you covered. Here are just three ways Student Beans can help you to move that needle and smash your brand’s goals. There are loads of different...

9th February 2021
Marketing to Students

Discount check: what are students requesting this month?

Every month, Student Beans checks in with our student users to see which brands they’d like to run a student discount program. This month, takeaway, homewares and beauty brands are at the top of their wishlists....

8th February 2021
Marketing to Students

Brands, get ready for Welcome Week with these top tips

Check out our top tips for marketing to students as they prepare for the start of the next academic year, kicking off with Welcome Week at the end of the month. Welcome Week, also known as Orientation Week or O-Week,...

4th February 2021
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Top Posts
  • Student loyalty - how to make it last a lifetime
    Student loyalty - how to make it last a lifetime
  • Quiz: Gen Z health check for brands
    Quiz: Gen Z health check for brands
  • Social media ads and Gen Z
    Social media ads and Gen Z
  • Best campaigns of 2020 – Gen Z edition
    Best campaigns of 2020 – Gen Z edition
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