The Gen Z college student market in numbers – US edition
Sizing up the US student market is no simple feat, but we’ve only gone and done it. Get quantitative data on student income ...
Gen Z Blog
At Student Beans, we empower Gen Z students to thrive – and we know them better than anyone else. Here you’ll find weekly updates on what Gen Z like, what they want from brands, and the trends that are rocking their worlds.
Click Frenzy: the Main Event – are you ready for it?
Brands, here’s everything you need to know about the final Click Frenzy event of 2021. The crucial summer shopping period is fast approaching, ...
This is Halloween (according to Gen Z)
They might be considered too old for trick-or-treating, but Gen Z students are big fans of the spooky season. Here’s what they’ll be ...
Best Black Friday campaigns – 2020 edition
We’re taking a look back at some of the Black Friday campaigns that really smashed the ball out the park with their creativity ...
Instagram vs reality: 40% of teens say platform makes them feel “unattractive”
A recent Wall Street Journal report revealed the widespread and damaging effects that Instagram is having on Gen Zs in the US and ...
“I’m very loyal to the brands I shop with” – Gen Z spending habits (part 2)
Following our latest Gen Z webinar, we explore what college students are buying this semester, plus shopping trends and more. Earlier this month, ...
“I budget myself based on what I earn” – Gen Z spending habits (part 1)
Following our latest Gen Z webinar, we explore how college students like to spend their dollars during key events like Back to School ...
How do college students really feel about the Covid-19 vaccine?
We explore the reasons for vaccine hesitancy among young Americans, and why brands with a large Gen Z following can help. Vaccine hesitation ...
The truth about UK Gen Zs’ vaccine hesitation
The COVID-19 vaccination is available to the older members of Gen Z. But are they going for it? We asked our users.
How to market to Gen Z consumers this Black Friday
Here’s a breakdown of our top tips for marketing to Gen Z students for the fall shopping period. Hopefully, you’ve had a chance ...
Vogue Online Shopping Night – bring on round two!
Fashion, beauty, lifestyle and homewares brands, it’s time for the next instalment of Vogue Online Shopping Night – here’s everything you need to ...
Know your tribe – the Gen Z apprentices
Brands, here’s everything you need to know about Gen Z apprentices in Australia – including insights on their spending habits, income sources, and ...
Get ready for Black Friday 2021
Here, we highlight four themes that all brands need to be aware of ahead of Black Friday 2021 – especially when it comes ...