Gen Z Students in 2023 | 5 Key Themes
The world of Gen Z is never still. Nothing about this empathetic, creative, diverse generation can ever truly be predicted thanks to the ...
Gen Z Blog
At Student Beans, we empower young people to thrive – and we know them better than anyone else. Armed with our in-house insights agency, Voxburner, we’re providing your weekly updates on what Gen Z like, what they want from brands, and the trends that are rocking their worlds.
Brand Partners | 6 Top Tips for a Speedy Onboarding
So you’re ready to get your Student Beans discount sorted, congratulations! In order to get you up and running with shoppers rushing to ...
Bold Glamour: When Filter Merges With Reality
Bold Glamour is the latest TikTok trend making waves for young consumers. But what happens when trends become harmful?
Gen Z Spending Habits During the Rising Cost of Living
Let’s get straight to the point: Gen Z hasn’t had it easy. The younger years of this generation’s lives have been shaped by ...
Rising Inflation, Shrinking Budgets: 3 Ways To Drive Student Sales
The cost-of-living crisis has seen everyone affected by the pinch. Now more than ever, brands are looking to secure spending power and loyalty ...
Brand Partners | 5 Easy Ways to Optimize Your Beans iD Discounts to Drive Success
It’s an undeniable fact that the cost-of-living crisis is impacting people across the country. From rising bills to wary spending on non-essential items, ...
5 Key Insights You Need to Understand About Gen Z Students
Gen Z students, higher education and the spending habits of this generation are three trends that we love to talk about at Student ...
Round Up | February’s Best Gen Z Marketing Campaigns
February might be the shortest month of the year – but don’t be fooled by its length! In fact, last month bought some ...
5 Influencers Impacting the Lives of Gen Z
Influencer marketing is a fantastic way to engage young audiences and communicate with them in a relatable, accessible way. And we love discussing ...
Round Up | February’s Best eCommerce Moments
February has already been and gone – but in a month that brought us Valentine’s Day, Pancake Day and the Super Bowl, it ...
De-Influencers: Everything Your Brand Needs to Know
Just when you thought the world of influencer marketing couldn’t reveal more subsidies, ‘de-influencers’ have infiltrated the space. Yes, you read that right. ...
Let’s Go Baby! 6 Super Bowl Campaigns That Stole The Hearts of Gen Z
Did you know that 113 million people watched last year’s super bowl? Super Bowl Sunday is one of the hottest days on the calendar, not just ...
Round Up | January’s Best Marketing Campaigns
New year, new campaigns! It might be February (where did the time go?!), but we’re officially settled into 2023, and it’s already time ...