Black Friday Hub
Encompassing Black Friday, Cyber Monday, and the transaction-fuelled days surrounding them, Cyber Week has skyrocketed in recent years to become one of the most popular shopping events of the year – and you can guarantee that Gen Z student consumers will be retail-ready by the time November 26th rolls around. With our help, your brand will be, too. We’ve curated everything you need to ensure you win big with student consumers this Cyber Week. Take a scroll to learn more.
Black Friday resources
So, how exactly do you create a Black Friday strategy that engages valuable Gen Z student consumers? We’ve got you covered with our dedicated ‘how to’ guide and video asset, plus an inside look at Generation TikTok and our Top 11 brand campaigns.
How to win big with Gen Z this Cyber Week
After a year like 2020, Black Friday and the days surrounding it will be high on Gen Z student’s agenda…
Black Friday 2021: Key Shopping Themes
With savings to spend, gifts to buy, and luxury purchases to be made, we’ve no doubt that Gen Z consumers…
An Inside Look at Generation TikTok
With TikTok’s rising influence, stop the scroll with our insights and advice packed Marketers Guide to Generation TikTok
Black Friday on the blog
This year, as life returns to some kind of normal, we’ll be uncovering all the latest trends and insights set to influence Gen Z’s shopping habits for Black Friday 2021. Keep up to date on the run-up to the big event with all our latest blog content.
Five last-minute tips to supercharge your Black Friday marketing
‘Tis the season for holiday marketing! As we hurtle towards Black Friday, make sure you’re ready with a marketing plan…
Best Black Friday campaigns – 2020 edition
We’re taking a look back at some of the Black Friday campaigns that really smashed the ball out the park…
How to market to Gen Z consumers this Black Friday
Here’s a breakdown of our top tips for marketing to Gen Z students for the fall shopping period. Hopefully, you’ve…
Get ready for Black Friday 2021
Here, we highlight four themes that all brands need to be aware of ahead of Black Friday 2021 – especially…
Black Friday in lockdown: a guide
As the UK reaches the midpoint of our second lockdown, shoppers are really putting the “cyber” in Cyber Week in…
Tips from Gen Z game-changers: Ego Shoes and Lounge Underwear
Ego shoes and Lounge Underwear have taken on the Gen Z world – quite literally. We checked in with the…
Customer testimonials
Last year, we helped a number of our brands create super Gen Z-centric Black Friday strategies that generated exceptional results. Take a look at some of the highlights:
“Cyber Week 2020 was our biggest event to date – our biggest day, biggest week, biggest month in history. We were so far above our forecast and we definitely exceeded expectations. The US results absolutely blew our minds – we saw a 1400% increase in sales, and a 1200% increase in revenue. Student Beans were definitely a big part of our strategy.”
– Kim Zorn, Head of Performance at Princess Polly.
“Last year’s ‘treat yourself’ mentality was certainly reflected in Pandora’s results on Black Friday and the days surrounding it. Working with Student Beans, the jewelry brand’s Black Friday sales increased by 676.64% from 2019, and the number of codes issued in 2020 increased by 379.06%.
– Pandora