Black Friday and Cyber Monday 2022

Gen Z person shopping online

Does your Black Friday marketing really resonate with Gen Z?

One of the busiest student shopping days of the year is just around the corner…

75%of students plan to spend during Cyber Week this year
99%of students will look
 for student discount
s to boost savings

Let’s be honest, we all want to take advantage of Gen Z’s massive spending power this Black Friday. And to do that, it’s essential that brands like yours have their fingers on the pulse to understand exactly what makes students click ‘purchase’.

Everything you need to know to supercharge your brand’s Black Friday student marketing

Where do students get the lowdown on Cyber Week deals?

Digital advertising (social media as, banner/pop up ads, etc..)

UK
64%
US
69%

Emails from
brands

UK
63%
US
70%

Visiting a

brands website

UK
48%
US
58%

Brands’
social media

UK
45%
US
49%

TikTok for
your page

UK
34%
US
43%

Visiting stores

in person

UK
33%
US
42%

Black Friday marketing resources

Keep up to date in the run-up to the big event with all our latest content.

Download our infographics

Cyberweek Infographic Teaser Image

Cyber Week blog posts

Supercharge your Black Friday student marketing