Black Friday Hub

Encompassing Black Friday, Cyber Monday, and the transaction-fuelled days surrounding them, Cyber Week has skyrocketed in recent years to become one of the most popular shopping events of the year – and you can guarantee that Gen Z student consumers will be retail-ready by the time November 26th rolls around. With our help, your brand will be, too. We’ve curated everything you need to ensure you win big with student consumers this Cyber Week. Take a scroll to learn more.

Black Friday resources

So, how exactly do you create a Black Friday strategy that engages valuable Gen Z student consumers? We’ve got you covered with our dedicated ‘how to’ guide and video asset, plus an inside look at Generation TikTok and our Top 11 brand campaigns.

Black Friday on the blog

This year, as life returns to some kind of normal, we’ll be uncovering all the latest trends and insights set to influence Gen Z’s shopping habits for Black Friday 2021. Keep up to date on the run-up to the big event with all our latest blog content.

Optimize your Black Friday campaign for Gen Z students

Customer testimonials

Last year, we helped a number of our brands create super Gen Z-centric Black Friday strategies that generated exceptional results. Take a look at some of the highlights:

“Cyber Week 2020 was our biggest event to date – our biggest day, biggest week, biggest month in history. We were so far above our forecast and we definitely exceeded expectations. The US results absolutely blew our minds – we saw a 1400% increase in sales, and a 1200% increase in revenue. Student Beans were definitely a big part of our strategy.”

– Kim Zorn, Head of Performance at Princess Polly.

“Last year’s ‘treat yourself’ mentality was certainly reflected in Pandora’s results on Black Friday and the days surrounding it. Working with Student Beans, the jewelry brand’s Black Friday sales increased by 676.64% from 2019, and the number of codes issued in 2020 increased by 379.06%.

– Pandora

Gen Z and the Future of Ecommerce

Access the interactive report