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Back to School Hub

Back to School 2021 is set to be a pivotal event in the student calendar. Not only are students across the country heading back to college – either virtually or in-person – there’s also a strong feeling that they’re heading back to normality. Here’s how you can be there for this cohort as they make purchasing decisions and form brand loyalties that will shape their identities for years to come. 

Back to School resources

Depending on whether you’re a marketer, an ecommerce manager or an affiliate, Back to School season looks slightly different. But regardless of your job title, now’s the time to pay attention to the 19.7 million college students returning to campus this year. Here, you’ll find everything you need to plan a showstopping Back to School campaign.

Marketing Managers,

The definitive resource for any marketer looking to strategize for the 2021 Back to School period. Learn how students shop across all verticals and pinpoint the messaging that will put your brand on their shopping lists this Fall.

Ecom Managers,

With granular breakdowns of how students shop within and across verticals, this is the perfect guide for you. Learn how to leverage Back to School season to truly move the needle and achieve your goals.

Affiliate Managers,

This guide is for anyone working within the affiliate space who wants to maximize the value of Back to School season. Make your brand the go-to among students by leveraging these insights.

Back to School Campaign Checklist

Your approach to Back to School should be unique – but that said, there are some key milestones to move through if you want to ensure success with Gen Z students. See where you’re at – and map out where you need to go – with our Back to School Campaign Checklist.

Prepare your brand for the new college year;

speak to a student marketing expert today.

Student stories

So, what’s it really like to go to college amid a global pandemic? There’s only one cohort that can answer that. We sat down with Margaret, a first-year nursing student, and Rachel, who hopes to kick off her college journey in 2021. Both students elaborate on everything from college excitement and nerves to shopping preferences and brand loyalties.

“As students, it’s good to know that our favorite brands are showing us that they hear us and support us”.

“I want to like what I’m buying, as well as know if I am going to use it and if the item is going to be worth my money.”

Back to School on the blog

Back to School 2021 is constantly evolving. Catch our latest blogs to go live to give your campaign strategy that reactive edge.

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