Back to School Hub

Back to School 2021 is set to be a pivotal event in the student calendar. Not only are students across the country heading back to college – either virtually or in-person – there’s also a strong feeling that they’re heading back to normality. Here’s how you can be there for this cohort as they make purchasing decisions and form brand loyalties that will shape their identities for years to come.

Back to School resources

Depending on whether you’re a marketer, an ecommerce manager or an affiliate, Back to School season looks slightly different. But regardless of your job title, now’s the time to pay attention to the 19.7 million college students returning to campus this year. Here, you’ll find everything you need to plan a showstopping Back to School campaign.

Prepare your brand for the new college year

Student stories

So, what’s it really like to go to college amid a global pandemic? There’s only one cohort that can answer that. We sat down with Margaret, a first-year nursing student, and Rachel, who hopes to kick off her college journey in 2021. Both students elaborate on everything from college excitement and nerves to shopping preferences and brand loyalties.

Back to school on the blog

Back to School 2021 is constantly evolving. Catch our latest blogs to go live to give your campaign strategy that reactive edge.

Engage with tomorrow's consumers today

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