Back to School Hub

If you’re looking to build brand loyalty among students, Back to School season is your starting point – it’s the prime time to convert inbound college students into lifelong customers. We’ve curated the latest resources and insights in one handy hub so you can run your best Back to School campaign yet.

Back to School resources

Our brand-new research takes COVID-19 into account, so that we can bring you all the tools you need to adapt your strategy this year.

Back to School 2020: The Ultimate Guide

In our Back to School guide you’ll find the building blocks of your Back to School campaign, including Gen Z behaviors, shopping habits and best practice tips.

Back to School 2020: Marketing Checklist

Turn insights into action with this campaign checklist. Tick off each key stage of Back to School to ensure that you’re reaching new students at every turn.

Prepare your brand for the new college year;

speak to a student marketing expert today.

Student interviews

Get to know your future consumers. Sophia and Foster share their College stories and reflect on what impressed them most during Back to School season.

US-based student Sophia sheds a light on her Back to School experience

“I graduated high school in June and I started shopping immediately after. I watched a ton of influencers on YouTube, as a lot of them had created videos for college packing"

US-based student Foster lifts the lid on his Back to School experience

"Having brand ambassadors that set themselves up in the flow of students coming onto campus, and more targeted advertisements for college students would be good"

Back to School on the blog

As digital natives, students’ behavior is constantly evolving. We’ll be bringing you weekly Gen Z insights in the build-up to Back to School season, so you can evolve with them.

Prepare your brand for the new college year;

speak to a student marketing expert today.