Insights
Browse the latest insights to find out what matters in students’ world right now and to continue in your journey to cementing your place as a student-favourite brand.
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Resources
The US Gen Z student market
The essential starting point for anyone looking to find out more about Gen Z students, this quickfire visual guide takes…
The UK Gen Z student market
When figuring out your Gen Z strategy, it can be difficult to know where to start. We’d recommend starting with…
The AU Gen Z student market
Combining young Gen Zs from a whole host of backgrounds, there’s nothing quite like the Aussie student demographic. But when…
Blog
Click Frenzy: the Main Event – are you ready for it?
Brands, here’s everything you need to know about the final Click Frenzy event of 2021. The crucial summer shopping period…
This is Halloween (according to Gen Z)
They might be considered too old for trick-or-treating, but Gen Z students are big fans of the spooky season. Here’s…
Best Black Friday campaigns – 2020 edition
We’re taking a look back at some of the Black Friday campaigns that really smashed the ball out the park…
Webinars
Gift like a Gen Z: a lowdown on student holiday shopping
Gen Zs have only just inherited their spending power – so it’s time to find out exactly how they do…
US Panel Discussion: The Voice of Gen Z
Watch On-demand Meet Bailey, Gurjot and Paula. As Gen Z students, they’re perfectly placed to tell you what you’re getting…
UK Panel Discussion: The Voice of Gen Z
Watch On-demand Meet Cianne, Ed and Lucia. As Gen Z students, they’re perfectly placed to tell you what you’re getting…
Student Stories
Freshers: Maliha’s Experience
Maliha, a sixth-form student who is planning to study medicine, reveals her shopping habits and plans for Freshers 2021 in…
Back to School: Rachel’s Experience
After dealing with significant COVID-19-related disruption throughout her senior year of high school, Rachel is excited for the change of…
Back to School: Margaret’s Experience
Margaret is part of a unique student cohort – she headed off to college in the midst of a global…
Content Hubs
Black Friday Hub
Black Friday Hub Encompassing Black Friday, Cyber Monday, and the transaction-fuelled days surrounding them, Cyber Week has skyrocketed in recent…
Summer Spending Hub
Summer Spending Hub You’ve heard of Black Friday, Freshers, and the January sales – now it’s time to meet April…
Back to School Hub
Back to School Hub Back to School 2021 is set to be a pivotal event in the student calendar. Not…
Festive Hub
Festive Hub For some, it means heading home for close-knit celebrations with family and friends. For others, it’s time to…
Freshers Hub
Freshers Hub There are lots of reasons to get excited about Freshers 2021. As COVID-19 restrictions ease, it’s set to…
New Year, New Habits Hub
New Year, New Habits Hub Gen Z kicks off the new year with healthy optimism – and a healthy bank…