Insights
Browse the latest insights to find out what matters in students’ world right now and to continue in your journey to cementing your place as a student-favourite brand.
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Practical resources to help you grow your share of the student market
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Resources
Cost-of-Living Crisis 2022
What does the cost-of-living crisis mean for students? How will it impact brands’ marketing? And how can you help Gen…
US Ultimate Brand Guide to Black Friday 2022
We’ve pulled together everything you need to know in this infographic to ensure you win big with student consumers this…
UK Ultimate Brand Guide to Black Friday 2022
We’ve pulled together everything you need to know in this infographic to ensure you win big with student consumers this…
Blog
Get ready for Black Friday 2022
Here, we highlight four themes that all brands need to be aware of ahead of Black Friday 2022 – especially…
Five last-minute tips to supercharge your Black Friday marketing
As we hurtle towards Black Friday, make sure you’re ready with a holiday marketing plan that speaks to Gen Z.
Trend alert: the youth debt crisis
Amid the current cost of living crisis, there’s more worrying news about the state of Gen Z’s finances, as some…
Webinars
How To Supercharge Your Creator Marketing For Gen Z
In this influencer-themed webinar, we take a look at the emerging trends shaping the industry and share our advice for…
Gen Z Strategy Check: Ready? Set? Cyber!
Hear from a live panel of young people on their expectations, wish lists, and plans for this years’ Black Friday…
Omnichannel marketing masterclass: strategise for success with Gen Z
In this Partnerize hosted webinar, we’ll give you an overview on how you can win with Gen Z by leveraging…
Student Stories
Summer Reclaimed: The Trailer
The trailer for summer has landed. Brought to you by Student Beans, learn what Gen Z students have got planned…
Freshers: Maliha’s Experience
Maliha, a sixth-form student who is planning to study medicine, reveals her shopping habits and plans for Freshers 2021 in…
Back to School: Rachel’s Experience
After dealing with significant COVID-19-related disruption throughout her senior year of high school, Rachel is excited for the change of…
Content Hubs
Welcome Week Hub
Welcome Week Hub Welcome Week 2022 is fast approaching – so we’ve collated all our helpful Welcome Week resources for…
Summer Spending Hub
Summer Spending Hub You’ve heard of Black Friday, Freshers, and the January sales – now it’s time to meet April…
Back to School Hub
Back to School Your gateway to 20m college students We’ve been nurturing students through college for over 15 years. One…
Festive Hub
Festive Hub For some, it means heading home for close-knit celebrations with family and friends. For others, it’s time to…
Freshers Hub
Freshers Your catalyst for Gen Z’s lifelong loyalty For brands, Freshers 2022 represents a unique opportunity – it’s your chance…
New Year, New Habits Hub
New Year, New Habits Hub Gen Z kicks off the new year with healthy optimism – and a healthy bank…