Summer Spending Hub

You’ve heard of Black Friday, Freshers, and the January sales – now it’s time to meet April Loan Drop. At the start of the spring term, 94% of students across the UK receive a huge bulk payment of their maintenance loan. As the biggest loan drop of the year, it determines how students spend their money for the rest of spring, summer and beyond. The key to guaranteeing student loyalty and putting your brand on their radar is understanding spending patterns during this crucial time. So, dig into our summer spending resources, blogs and student stories and align your marketing with their expectations.

Summer spending resources

If you’re questioning the significance of April Loan Drop, we’ve broken it down in numbers. Once you’ve grasped the importance of nailing your strategy, our sector-specific guides take a deep dive into how student consumers manage their share of the £3 billion maintenance loan, how they spend in your sector, the trends that will impact spending in 2021 and tips for success with young people.

UK students have £3 billion to spend over summer. Define their category spending.

Student stories

Hear directly from the people that matter most. We spoke with Ioanna, Rishabh and Lucia to understand their outlook for summer 2021, what they’ll be looking to spend their additional income on and to explain some of the nuances behind student trends and attitudes towards their extended break.

Summer spending on the blog

The lasting impacts of COVID-19 are expected to shape students summer break. Naturally, this will impact their spending – as they’ll lean on some categories more than others. Stick with us as we bring you weekly Gen Z insights in the run-up to April Loan Drop and then into the summer months, to help you win over student consumers when their disposable income is at a yearly high.

Drive your biggest growth yet this Festive Season

Access insight-packed infographics, reports, blogs and more to fuel your holiday campaigns