Summer Spending Hub
You’ve heard of Black Friday, Freshers, and the January sales – now it’s time to meet April Loan Drop. At the start of the spring term, 94% of students across the UK receive a huge bulk payment of their maintenance loan. As the biggest loan drop of the year, it determines how students spend their money for the rest of spring, summer and beyond. The key to guaranteeing student loyalty and putting your brand on their radar is understanding spending patterns during this crucial time. So, dig into our summer spending resources, blogs and student stories and align your marketing with their expectations.
Summer spending resources
If you’re questioning the significance of April Loan Drop, we’ve broken it down in numbers. Once you’ve grasped the importance of nailing your strategy, our sector-specific guides take a deep dive into how student consumers manage their share of the £3 billion maintenance loan, how they spend in your sector, the trends that will impact spending in 2021 and tips for success with young people.
April Loan Drop in Numbers
April Loan Drop is significant, not only for students, but for brands, too. To illustrate this, we’ve broken down the…
Summer Spending: Entertainment
From festivals to sports, reading to gaming – this guide is an entertainment brand go-to. Get under the skin of…
Summer Spending: Tech & Mobile
Student spending on tech is at an annual high – only slightly behind Christmas levels – during the summer months….
Summer Spending: Fashion
Fashion is students biggest discretionary spending category – but competition is high. Take a look at how students approach shopping…
Summer Spending: Health & Beauty
Self-care is high on Gen Zs agenda – and their significant spending in this category reflects this. Get behind the…
Summer Spending: Food & Drink
For students, food and drink is an essential, a way of socialising, and a fitness consideration all at once -…
Student stories
Hear directly from the people that matter most. We spoke with Ioanna, Rishabh and Lucia to understand their outlook for summer 2021, what they’ll be looking to spend their additional income on and to explain some of the nuances behind student trends and attitudes towards their extended break.
Summer Spending: Lucia’s Experience
Lucia enjoys spending time with her family, and over summer that’s no different as she stays near her home in…
Summer Spending: Ioanna’s Experience
In previous years, international student Ioanna has noticed her spending increases over the summer months. With island hopping a firm…
Summer Spending: Rishabh’s Experience
Hear from Rishabh, a masters student from Oxford Brookes University, on what he gets up to during his summer break….
Summer spending on the blog
The lasting impacts of COVID-19 are expected to shape students summer break. Naturally, this will impact their spending – as they’ll lean on some categories more than others. Stick with us as we bring you weekly Gen Z insights in the run-up to April Loan Drop and then into the summer months, to help you win over student consumers when their disposable income is at a yearly high.
Three fashion trends that Gen Z just aren’t buying anymore
From microtrends to gender-conforming clothing, find out what Gen Zs are leaving behind as we move into the summer months. …
Gen Z’s 2022 travel plans explained
It’s the industry that arguably took the biggest hit as a result of COVID-19. Two years on, Gen Z students…
The top 3 trends that will define summer 2022 for Gen Z
If there’s one thing Gen Z students are excited for this year, it’s summer. The last two years haven’t quite…
What’s the deal with April Loan Drop?
Certain events in the student calendar are hard to ignore – think freshers, graduation and exam season. But there are…
Pop Quiz: join us in mapping out Gen Z spending this summer
April is a key month in the UK student calendar. Yes, Gen Z students are counting down the days until…
Summer spending: how to reach students after April loan drop
Right now, students across the country are preparing for two things: the cautious release of pent-up demand as lockdown eases,…
Drive your biggest growth yet this Festive Season
Access insight-packed infographics, reports, blogs and more to fuel your holiday campaigns