US Youth Trends Report 2022
From the Student Beans insights agency, Voxburner, the 2022 Youth Trends report looks into cultural, digital and tech trends impacting Gen Z.
Resources
Leveraging our in-house insights agency, Voxburner, we provide research reports, guides, infographics, and more to help you build and optimise your student marketing strategy.
Position your brand as a student-favourite and stand out in a crowded marketplace.
Position your brand as a student-favourite and stand out in a crowded marketplace.
UK Youth Trends Report 2022
From the Student Beans insights agency, Voxburner, the 2022 Youth Trends report looks into cultural, digital and tech trends impacting Gen Z.
Cost-of-Living Crisis 2022
What does the cost-of-living crisis mean for students? How will it impact brands' marketing? And how can you help Gen Z to be ...
US Ultimate Brand Guide to Black Friday 2022
We’ve pulled together everything you need to know in this infographic to ensure you win big with student consumers this Black Friday.
UK Ultimate Brand Guide to Black Friday 2022
We’ve pulled together everything you need to know in this infographic to ensure you win big with student consumers this Black Friday.
Freshers Guide 2022
As Freshers 2022 approaches, join Student Beans in welcoming 2.4 million UK students back to campus. In this guide, you’ll find all of ...
Aussie Events Guide
Packed with useful insights and research on key online shopping events that take place throughout the year. This guide will run you through ...
Student Beans: Global Campaign Pack
Our Global Campaign Pack is your route to unleashing showstopping student marketing at all the right times. Within it, you’ll find: Our top-line ...
Summer Reclaimed: The Trailer
The trailer for summer has landed. Brought to you by Student Beans, learn what Gen Z students have got planned for summer 2022.
Gen Z and omnichannel strategy
TikTok feeds. PR stunts in malls. Via an on-campus promotional stall. Through the mouthpiece of an up-and-coming nano influencer, or in a tastefully ...
Back to School: a guide for brands
Back to School 2022 is just around the corner – and students from all year groups are getting ready for a return to ...
Three ways student discounts benefit US brands
If you’re considering launching a student discount program for your brand, you might be thinking – “what’s in it for us?”. Well, as ...
UK Summer Spending Explained
UK students have different financial circumstances to most adults – with three loan drops per year and a lot of free time between ...
Beyond the discount
At Student Beans, empowering students to thrive is our mission – and if you’ve got this far, you’ll know that we do that ...
Gen Z and The Future of Ecommerce
Gen Zs are well on their way to becoming the largest generation on earth – and with their spending power growing day by ...
The evolution of nanoinfluencers: how to optimise your marketing to reach Gen Z
Student Beans research shows that 74% of Gen Zs don’t trust influencers to give them an honest perspective on a product or brand. ...
Youth Brand Affinity Tracker Q1 2022 | US Edition
Our research shows which brands 16-24s are planning to spend money on over the next three months, which brands they’re most likely to ...
Youth Brand Affinity Tracker Q1 2022 | UK Edition
After a tough 2020, the pressure was on to achieve record profits as the economy bounced back, but retailers were hit with a ...