New Year, New Habits Hub
Gen Z kicks off the new year with healthy optimism – and a healthy bank balance. They’re doing away with the traditional new year’s resolutions and replacing them with meaningful goals. Specifically, goals to form new habits that align with their values. And yes – we expect these resolutions to impact their shopping and spending behaviours. So, what does that mean for your brand? Delve into our New Year, New Habits hub for answers that will help to set you up for success with Gen Z in 2021.
New Year, New Habits resources
Founded on first-hand research with our student users as well as an external panel of 16-24-year-olds, we’ve carefully curated a number of key resources. They’ll guide your brand through the trends you can expect to see within your sector, inform you of how these could impact shopping behaviours, and advise you on how you can evolve your marketing strategy to thrive in 2021.
New Year, New Habits Guide for Nutrition brands
When it comes to Gen Z’s nutrition habits there are lots of myths to unpick. Time to find out what’s…
New Year, New Habits Guide for Fitness brands
As young people commit to a multitude of healthy habits for 2021, it’s time for fitness brands to review their…
New Year, New Habits Guide for Tech brands
Tech is a hugely important part of Gen Z’s day to day life. This isn’t changing for 2021. But there…
New Year, New Habits Guide for Athleisure & Loungewear brands
Gen Z have grown even closer to loungewear and athleisure brands, as chilled and sporty outfits become there everyday go…
New Year, New Habits
With a new year comes the opportunity for a fresh start. Revamp your marketing for 2021, with Gen Z at…
Gen Z Campaign Planner
Are you in the brainstorming phase of planning your next Gen Z marketing campaign or initiative? Great! This planner will…
New Year, New Habits on the blog
Old habits die hard. The new year is your chance to rip up what you think you know and really get to know your Gen Z audience. Evolve your strategy as Gen Z set out to make positive changes within their lives. We’ll be posting regular updates, covering the latest research, trends and advice to help you build out a 2021 marketing strategy as resilient and adaptable as Gen Z.
Does a new year mean new habits for Gen Z?
In short, yes! And we’ve got all the insights to help you navigate how Gen Zs will be thinking and…
4 tips for marketing to Gen Z in the new year
With 2022 just around the corner, get ready to make a splash with Gen Z students this new year with…
New year messaging: the dos and don’ts for Gen Zs this January
So far, the new year hasn’t exactly been an easy ride. As we kick off 2021 with a lot of…
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