The Gen Z Student Market in Numbers

When figuring out your Gen Z strategy, it can be difficult to know where to start. We’d recommend starting with the numbers – and we’ve collated them all into one handy visual guide for you to browse.

Whether you’re looking to size up the Gen Z student market, or understand better how your brand fits into their annual spend, this guide will enrich your view of the most exciting young demographic in the world today. Get to grips with:

• Their size – how many Gen Z members reside in the UK
• Their income – how much is disposable, and where it comes from
• Their spending habits – how often they shop, and where
• Their brand advocacy status – how they receive, and share recommendations
• Their financial independence as students – see a breakdown of a typical uni students income and spending