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An Inside Look at Generation TikTok

Create scroll-stopping TikTok content that resonates with Gen Z

Get your hands on the guide

You’re only a couple of clicks away from nailing your TikTok strategy…

TikTok is your gateway to 1.2 billion global users – and it’s fast evolved to become the go-to app for Gen Zs. These digital natives are driven by authenticity, ethically conscious and motivated by humor – standing out in their world for the right reasons is no easy feat. 

Introducing An Inside Look at Generation TikTok. Student Beans and Adweek have joined forces to create a definitive guide for marketers looking to crack Gen Z’s favorite social media platform. We’ll give you the lowdown on what Gen Z users expect to see from brands – and we’ll take it one step further by elaborating on what disrupts the feed and stops them mid-scroll.

What to expect

  • #TikTokMadeMeBuyIt: 55% of Gen Zs have bought something they saw on TikTok. Learn what you need to do to make it onto their For You pages. 
  • Brand success: from e.l.f cosmetics to Gymshark, learn from brands that put TikTok on their agenda early – and now enjoy viral status on the app. 
  • Make em’ laugh: figure out how you can walk that fine line between humor and your brand tone of voice.
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