Create scroll-stopping TikTok content that resonates with Gen Z
Get your hands on the guide
You’re only a couple of clicks away from nailing your TikTok strategy…
TikTok is your gateway to 1.2 billion global users – and it’s fast evolved to become the go-to app for Gen Zs. These digital natives are driven by authenticity, ethically conscious and motivated by humor – standing out in their world for the right reasons is no easy feat.
Introducing An Inside Look at Generation TikTok. Student Beans and Adweek have joined forces to create a definitive guide for marketers looking to crack Gen Z’s favorite social media platform. We’ll give you the lowdown on what Gen Z users expect to see from brands – and we’ll take it one step further by elaborating on what disrupts the feed and stops them mid-scroll.
What to expect:
- #TikTokMadeMeBuyIt: 55% of Gen Zs have bought something they saw on TikTok. Learn what you need to do to make it onto their For You pages.
- Brand success: from e.l.f cosmetics to Gymshark, learn from brands that put TikTok on their agenda early – and now enjoy viral status on the app.
- Make em’ laugh: figure out how you can walk that fine line between humor and your brand tone of voice.