Meet Bailey, Gurjot and Paula. As Gen Z students, they’re perfectly placed to tell you what you’re getting right when it comes to their generation – and how you could do even better.
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Authenticity. Activism. TikTok. Humor. Digitally native. All are words that have been used to describe Gen Z. But who exactly are they? When was the last time you sat down with a 16-24-year-old and heard exactly what they thought of your brand?
This is your chance.
In this panel discussion, chaired by Student Beans’ Chief Product Officer, Jamie Mercer, you’ll get a window into what it really means to be a Gen Z student today – and a crash course in how brand loyalties are formed. There are eight brands on the agenda, including yours – expect honest, actionable feedback that you can feed into your strategy.
Jamie is an American expat from Austin, TX who is now based in London. As Chief Product Officer at Student Beans, she leads a team of 25 professionals in product, design, and operations at the world’s leading student loyalty network. Prior to her role, she helped to scale RetailMeNot, a global coupon marketplace and Skyscanner, where she led a variety of product teams focused on growth. She is the expert in driving performance & creating outstanding user experiences.
Gurjot is an aspiring doctor and so most of her free time is sparse! She cannot wait to get back to in-person studying as most of her degree has been spent online. She is a Netflix fanatic and loves binging shows such as Outer Banks.
Sneaker-fanatic Paula is in her second year of studying Biology. When she’s not browsing for her next shoe purchase, she loves to get creative. She is an avid painter and loves to sketch in her free time.
Hailing from the West Coast, Bailey is studying Business. He values brands that align with his own morales. When he’s not studying at college, he’s a keen shopper and isn’t afraid to spend his money on big purchases.