Staying Relevant in the World of Gen Z

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Join us as we sit down with Domino’s, Contiki, and HelloFresh to talk about tapping into Gen Z’s sense of adventure, defining your brand with Gen Z in mind, and adapting to continue to win their hearts across the upcoming summer period and beyond.

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Webinar Overview

Ever wanted to learn from the experts on how they found a place in Gen Z’s hearts – and managed to stay there? Despite the trials and tribulations of the last couple of years, some brands have stayed relevant throughout. 

How did a travel brand thrive in a world that couldn’t travel? 
How did a pizza retailer use technology to grow even larger?
And how did a food subscription service go global with a demographic known for convenience?

Join us and find out first-hand from the people who did it.

You will learn:

  • How to get Gen Z involved with your brand during this crucial summer spending period.
  • How to disrupt the market with Gen Z in mind, no matter what field you’re in.
  • Why it truly pays off to put Gen Z students at the heart of your marketing strategy.

Join the conversation #StudentBeansStayingRelevant

Speakers

Wiliam Harris,
Chief Strategy Officer
Student Beans

Over the past decade, William Harris has grown from being one of Student Beans’ first employees to now leading the company’s global strategy. His career has encompassed roles in sales, product management and operations, equipping him with a vast knowledge of the student marketing industry. His entrepreneurial spirit and passion for tech innovation have helped to make Student Beans a cutting edge product beloved by its student users and brand partners alike.

Andrew Clark,
Senior Affiliate Manager
HelloFresh

Andy is a Senior Affiliate Manager on HelloFresh’s global Online Marketing team, where he is responsible for managing a section of the Affiliate team covering multiple markets. Prior to this he has been responsible for a number of affiliate programs at Zalando Lounge, as well as working for an affiliate at Ve Interactive.

Emily Mennie,
Display & Affiliate Marketing Manager
Domino’s UK&I

With half a decade of performance marketing experience spread across the UK’s leading brands, Emily is a well-rounded expert. She has driven award-winning strategies in the UK and Europe. She is motivated by a passion for innovation and changing the industry for the better. Emily currently occupies a newly created role at Domino’s Pizza UK & Ireland where she leads the Display and Affiliate Marketing channels.

Simon Llanos,
Chief Marketing Officer
Contiki

Simon is a military veteran and multi award winning marketer with over 12 years experience, having worked with some of the worlds biggest consumer and digital brands both in established and launching markets. Simon is able to confidently demonstrate how marketing and marketing innovation plays a key role in business success. He also drinks way too much coffee.

Gen Z and the Future of Ecommerce

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