Join a group of college students for an in-depth and frank discussion about what spring break looks like for Gen Z. You’ll come away with an accurate perception of this legacy social event – and understand how to put your brand at the center of it all.
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From 90210 to Gilmore Girls, there are decades of media representations of spring break. But as we know, Gen Zs do things differently – and their college vacation periods are no exception.
Join three Gen Z college students for an in-depth and frank discussion about what spring break looks like for Gen Z. As a marketer, you’ll come away with an accurate perception of this legacy social event – and understand how to put your brand at the center of it all.
- The myths vs the truths – 73% of Gen Zs think that spring break media representations are inaccurate, so we’ll hand over to our panel to share what it’s really like.
- The spending habits – from the heavy hitters like travel and food, to the sectors helping students to look and feel their best when spring break rolls around, our panel will share examples of what’s caught their attention in the past.
- Spring break personas – there’s no typical college student – which means there’s no typical spring break experience. Learn the different paths students might take, from international travel to volunteering weeks.
Join the conversation #StudentBeansSpringBreak
Jamie is an American expat from Austin, TX who is now based in London. As Chief Product Officer at Student Beans, she leads a team of over 25 in product, design, and operations at the world’s leading student loyalty network. Prior to her role, she helped to scale RetailMeNot, a global coupon marketplace and Skyscanner, where she led a variety of product teams focused on growth. She is the expert in driving performance & creating outstanding user experiences.
Sneaker-fanatic Paula is in her second year of studying Biology. When she’s not browsing for her next shoe purchase, she loves to get creative. She is an avid painter and loves to sketch in her free time.
All signing, all dancing Lacey loves to pursue her passion of acting through her studies and whilst she’s outside of class. She’s a huge fan of stationery and loves to splurge on clothes and home decor.
Studying Criminal Justice, it’s no surprise that Krisane loves to binge watch crime shows on all her favourite streaming platforms. She’s a big foodie and loves to spend her cash on travel when she can.