Marketing to Students: Spring Break Masterclass

spring break

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Want to give your spring break marketing strategy a boost? Join our Gen Z marketing experts and find out the do’s and the dont’s when it comes to spring break.

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Webinar Overview

Spring Break represents a long tradition in US college culture. But more often than not, we’re getting the wrong idea about it. Student Beans research shows that 73% of Gen Z students think the media represents spring break incorrectly. So the chances are, your spring break marketing strategy needs a Gen Z upgrade.

In this spring break masterclass, Will Weeks – Head of Brand and Comms at Student Beans – will be joined by Meghan Brown – Customer Success US Team Lead. Will and Meghan have existed at the forefront of spring break marketing, so they’re best placed to take you through the nuances of this iconic shopping event. In our last webinar, we sorted the spring break myths from the truths – in this one, you’ll learn the do’s and don’ts.

You’ll learn:

  • The four key spring break student personas – from those who party to those who intern – and how your brand can align with the most relevant cohort to you. 
  • The tactics and touchpoints for your sector – from the heavy hitters like travel and food, to the underdogs like fashion, beauty and tech. 
  • Real-life examples from our brand partners which will enhance your marketing strategy and give you the edge with Gen Z, long after spring break ends. 

Join the conversation #StudentBeansSpringBreak


will weeks
Will Weeks, Head of Brand and Comms

Will is a Gen Z marketing expert. Previously in the travel industry, he held senior strategic marketing roles at Contiki, Day 8, and STA Travel where he initiated award winning brand and content initiatives for building Gen Z audiences. He now leads brand and communications for Student Beans, the world’s leading student loyalty network, executing a student-first consumer brand strategy through social, content, PR and campaigns.

meghan brown
Meghan Brown, Customer Success Lead

Meghan has a diverse background that spans marketing, sales and client management. She has been with Student Beans for over three years, and currently heads up the US Customer Success team. She has helped a varied portfolio of brands to develop marketing strategies to resonate with new and returning student shoppers, working in tandem with partners to get the very best out of our student verification technology. When offline, Meghan can be found playing board games, hiking, biking, and laughing with friends and family. 

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