Watch on demand
In this short on-demand webinar, Mark Walker, the CRO of Student Beans, will show you exactly what you – as a travel brand – need to do to engage with Gen Z students in the coming months.
There’s a strong feeling that no sector has endured lockdown disruption quite like the travel sector. A year of grounded flights and cancelled trips has been a huge blow to the industry – but it has also created plenty of time for demand to build up.
In this short on-demand webinar, Mark Walker, the CRO of Student Beans, will show you exactly what you – as a travel brand – need to do to engage with Gen Z students in the coming months. As they cautiously build their optimism and start to make plans, put your brand on their radar – and predict how they’ll respond using our first-party insights.
Mark will explore the ever-rising demand for staycations, short breaks and big-ticket holidays among UK Gen Zs, and will help you to pinpoint when Gen Zs have been browsing travel sites in recent weeks. Plus, take a look at some of the Gen Z-centric campaigns from travel brands to understand exactly what you need to do to make them tick.
Mark leads an 100+ strong international team across sales, marketing, account management and revenue operations at Student Beans. Previously he ran a consultancy helping seed to series-B SaaS companies to accelerate their revenue growth by defining and improving their go-to-market strategy. Prior to that, he was the CRO at Attest, a consumer insights platform, where they went from 0 to >£5m in revenue in under 3 years, growing from a single digital marketer to a revenue team of 35.