Pent up demand: Fitness’ roadmap out of lockdown

Join our CRO Mark Walker, as he maps out the trajectory of students’ fitness attitudes during the COVID-19 pandemic  – and makes predictions about how they’ll take new habits into a post-COVID world.

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Webinar Overview

As gyms reopen and sport returns to the agenda of many young people across the UK, the fitness industry is starting to see its own release of pent-up demand. In tandem, industries placed on pause or forced to adapt to covid restrictions – such as health and beauty – are seeing young consumers head back in-store to browse. So, how can brands ride this wave of pent-up demand?

Join Mark Walker, CRO at Student Beans, as he maps out the trajectory of students’ fitness attitudes during the COVID-19 pandemic  – and makes predictions about how they’ll take new habits into a post-COVID world. This on-demand webinar will show you how fitness resolutions evolved in a global pandemic – and how certain brands got it right and struck a chord with Gen Z.

We’ll also take a closer look at some of the brands that are defining the roadmap out of lockdown for Gen Z, so you can follow in their footsteps and re-engage your audience of young consumers in the coming weeks and months.

Speakers

Mark Walker, CRO, Student Beans

Mark leads an 100+ strong international team across sales, marketing, account management and revenue operations at Student Beans. Previously he ran a consultancy helping seed to series-B SaaS companies to accelerate their revenue growth by defining and improving their go-to-market strategy. Prior to that, he was the CRO at Attest, a consumer insights platform, where they went from 0 to >£5m in revenue in under 3 years, growing from a single digital marketer to a revenue team of 35.

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