Watch on demand
Join Mark Walker, CRO at Student Beans, as he takes a closer look at how Gen Zs’ fashion preferences have evolved throughout lockdown – and gain an insight into how pent-up demand for in-person activities will feed into the fashion sector.
Fashion is usually Gen Z’s biggest discretionary spending category. But over a year into the global pandemic, has this changed?
Join Mark Walker, CRO at Student Beans, as he takes a closer look at how Gen Z’s fashion preferences have evolved throughout lockdown – and gain an insight into how pent-up demand for in-person activities will feed into the fashion sector.
In under ten minutes, you’ll digest key data points that will inform your post-lockdown strategy and bring you a step closer to understanding what makes Gen Z tick when it comes to fashion. Mark evaluates the key drivers of Gen Z style – from TikTok and influencers to comfort and authenticity. You’ll learn how Gen Zs funnelled their spend into the fashion vertical when the lockdown roadmap was announced – and view real examples from brands who hit the ground running with engaging Gen Z-centric strategies. It’s essential viewing for any fashion brand that wants to win the hearts of Gen Z in the coming months.
Mark leads an 100+ strong international team across sales, marketing, account management and revenue operations at Student Beans. Previously he ran a consultancy helping seed to series-B SaaS companies to accelerate their revenue growth by defining and improving their go-to-market strategy. Prior to that, he was the CRO at Attest, a consumer insights platform, where they went from 0 to >£5m in revenue in under 3 years, growing from a single digital marketer to a revenue team of 35.