Pent up demand: Events’ roadmap out of lockdown

In this 10-minute on-demand webinar, learn how Gen Z students’ anticipation for nightlife, festivals, concerts and sporting events has built over the past year – and understand what you need to do to balance their excitement with their caution.

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Webinar Overview

After one year of social media scrolling and binge-watching, Gen Z students are preparing for in-person entertainment once again. Starting with the low-key reopening of outdoor beer gardens and larger meet-ups, many are funnelling their energy – and their spending – into a gradual roadmap back to in-person activities that they loved before the pandemic.

So, what do you, an entertainment or in-person events brand, need to do to win over this Gen Z demographic? Mark Walker, the CRO of Student Beans, will provide a ten-minute crash course in Gen Z’s pent-up demand, specifically for the events sector. Learn how their anticipation for nightlife, festivals, concerts and sporting events has built over the past year – and understand what you need to do to balance their excitement with their caution.

Mark will share brands that have got it right – striking a chord with this fickle demographic and selling out long before we began to ease lockdown restrictions. He’ll also shed some light on the landmark dates in the student calendar, so you can align your strategy with Gen Z students.

Speakers

Mark Walker, CRO, Student Beans

Mark leads an 100+ strong international team across sales, marketing, account management and revenue operations at Student Beans. Previously he ran a consultancy helping seed to series-B SaaS companies to accelerate their revenue growth by defining and improving their go-to-market strategy. Prior to that, he was the CRO at Attest, a consumer insights platform, where they went from 0 to >£5m in revenue in under 3 years, growing from a single digital marketer to a revenue team of 35.

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