This is your window into what it really means to be a Gen Z college student today. Edward, Kenia and Rachel, three college students, are on hand to give their honest, actionable opinions that you can feed into your strategy.
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Authenticity. Activism. TikTok. Humor. Digitally native. All are words that have been used to describe Gen Z. But who exactly are they? When was the last time you sat down with a 16-24-year-old and heard exactly what they thought of your brand? This is your chance. Meet Edward, a Biological Sciences student in California; Kenia, an Animation and Time-Based media student at Glendale Community College, and Rachel – a future Finance student in Florida. As Gen Z college students, they’re perfectly placed to tell you what you’re getting right when it comes to their generation – and how you could do even better.
In this 1-hour panel discussion, chaired by Student Beans’ CRO, Mark Walker, you’ll get a window into what it really means to be a Gen Z college student today – and a crash course in how brand loyalties are formed. With 10 brands across 5 sectors on the agenda, they’ll answer your questions – and give you honest, actionable responses that you can feed into your strategy.
Mark leads an 80+ strong international team across sales, marketing, account management and revenue operations at Student Beans. Previously he ran a consultancy helping seed to series-B SaaS companies to accelerate their revenue growth by defining and improving their go-to-market strategy. Prior to that, he was the CRO at Attest, a consumer insights platform, where they went from 0 to >£5m in revenue in under 3 years, growing from a single digital marketer to a revenue team of 35.
Kenia is studying Animation and Time-Based media at Glendale Community College, Arizona. Usually, she loves travelling and hanging out with friends. She’s using her downtime during the pandemic to try out different styles and aesthetics.
Rachel is due to start studying Fashion Merchandising in New York this year. She currently lives in Ohio. She loves anything related to music and musical theatre and plays both the guitar and piano.
Currently studying Biological Sciences in California, Edward spends his spare time working for a number of non-profit organizations, and is currently teaching himself Japanese. He loves shopping for homewares and books.