Watch session on-demand on Voxburner+
What are Gen Z’s attitudes towards the fashion and retail industry when it comes to feeling like their identity is being catered for? Voxburner share findings in this area from their upcoming report, and have your questions answered by a live panel of Gen Zs.
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According to Voxburner’s Youth Trends Report, 85% of Gen Z say being themselves is more important than fitting in, and fashion is no exception to this. Some of Gen Z’s biggest icons, including Harry Styles and Billie Eilish, embrace their individuality and don’t wear clothes that are specifically designed for their gender.
And they’re not alone – 53% of Gen Z have worn clothes that were not made for their gender, and 63% of women said that they believed that targeting a specific gender is seen as old-fashioned (Youth Trends Report).
In this Voxburner+ Deep Dive, you’ll learn:
- How your brand can be more inclusive and cater towards this diverse and creative generation
- What Gen Z want from fashion, and what they think of uni-sex fashion
- Find out why the freedom to dress as they want is important to this generation.
Plus, hear from our live Gen Z panel hosted by Student Beans’ Social Impact Manager, Illen Rowe.
Speakers
Student Beans
Illen is Social Impact Manager at Student Beans where he supports the business and its brand partners to empower students. He is currently leading Student Beans Academy, a new initiative to help students from all backgrounds to find work they love. Prior to this Illen led social impact at a range of brands including ASOS where he was responsible for the partnership with ParalympicsGB and introduced the first ever line of clothing for wheelchair users.
Voxburner
Richard’s passion for youth culture and empowering young people has formed the foundations for his strategic vision at Voxburner, the insights agency of Student Beans. Richard has built out both the events (Youth Marketing Strategy) and insights arm of Voxburner, by aligning the brand with some of the most influential industry bodies around. Launched at the start of 2021, Voxburner+ was created to ensure the youth marketing community is kept abreast of youth culture today.