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The Gen Z Shopper: What brands need to know to be at the top of their 2021 list

The Gen Z Shopper: What brands need to know to be at the top of their 2021 list

Watch on-demand

Join us as we uncover the true traits and trends of Gen Z shoppers – and why they should be on every brand’s campaign radar.

Webinar overview

In partnership with Marketing Dive, join our Chief Revenue Officer, Mark Walker, as he sits down with industry experts Jeff Fromm, President at FutureCast, and Alex Sukhoy, Marketing Communications Manager at Creative Cadence, to discuss Gen Z shopping and spending habits – and why students should be at the helm of your marketing strategy.

In this session, we delve into the Gen Z demographic and the key traits that marketers should heed – to make a crucial lasting impression on young consumers.

Plus, after grappling with a global pandemic, we’ll explore the dramatic shifts in shopping habits caused by COVID-19, and how brands can respond with carefully curated student marketing strategies.

Finally, as the world looks ahead to a more normal second half of 2021, we look at the ways brands can best reach the influential Gen Z shoppers this year – including discussions surrounding the value of student incentives, the importance of authenticity and more.


Mark Walker, CRO, Student Beans

Mark leads an 100+ strong international team across sales, marketing, account management and revenue operations at Student Beans. Previously he ran a consultancy helping seed to series-B SaaS companies to accelerate their revenue growth by defining and improving their go-to-market strategy. Prior to that, he was the CRO at Attest, a consumer insights platform, where they went from 0 to >£5m in revenue in under 3 years, growing from a single digital marketer to a revenue team of 35.

Jeff Fromm, Speaker, Author of "Marketing to Gen Z"

Jeff Fromm

President, FutureCast

As the Millennial and Gen Z Marketing Guy, Jeff Fromm has traveled the world sharing insights on how youth culture is impacting the marketplace — as well as the consumer behaviors of every generation. He led the first public study of Millennials in 2010 through a partnership with the Boston Consulting Group. Jeff is the president of Futurecast, a forward-thinking trends consultancy, and a partner at Barkley, a creative idea company. With years of brand marketing consulting experience, his provocative new strategy paradigms are supported by hard research and real client profit growth.

Alex Sukhoy, Founder, Creative Cadence, and Marketing Professor Cleveland State University

Alex Sukhoy

Founder, Creative Cadence, and Marketing Professor Cleveland State University

Alex Sukhoy is the founder of Creative Cadence agency where she consults global companies on marketing strategy, content and growth. Additionally, Alex is a Marketing Professor at Cleveland State University (CSU), Monte Ahuja College of Business, where she teaches both undergraduate and graduate students, in classes that include Marketing Strategy, International Business, and Environment of Business. An MTV-raised Gen Xer, she’s traveled the globe, held conversation with Anthony Bourdain, and has tremendous faith in both Millennials and Gen Z to make this world a better place.

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