Going Global With Gen Z

a collage featuring Sketchers shoes

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Find out how to tap into Gen Z – the global generation. Joined by a youth marketing expert at global giant, HelloFresh, and our insights power-house Voxburner, you will get first-hand insights into how to access this demographic and better your business goals.

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Webinar Overview

Gen Z are a global generation. A trend can start in one continent and quickly spread across the world, carried by TikTok and fuelled by connectivity. The same is true of brands. 

Nobody knows this quite like HelloFresh. The meal subscription service has roots in Germany – but now, it’s part of the daily lives of millions of households across the world. Having firmly established itself on the menus of millennials everywhere, it has turned its attention to students – and Student Beans has been there at every step. 

Join Ilona Butt – Customer Success Lead at Student Beans, Izzy Hall – Content Editor at leading youth insights company Voxburner, and Andy Clark – Senior Affiliate Manager at HelloFresh for an in-depth fireside chat about how HelloFresh went global with Gen Z – one student territory at a time. 

You will learn:

  • How HelloFresh leveraged technology to reach digital natives. 
  • Why the student population is so important to HelloFresh. 
  • What a Student Beans partnership really looks like.

Join the conversation #StudentBeansGoingGlobal


Ilona Butt,
Customer Success Lead
Student Beans

Ilona has worked with clients at Student Beans for nearly 3 years, collaborating with them to tap into the student market and achieve their goals. She focuses on the best ways to engage with students from food to fitness, and from tech to travel. When she’s not in work, you’ll find her at her local sipping on a G&T!

Andrew Clark,
Senior Affiliate Manager

Andy is a Senior Affiliate Manager on HelloFresh’s global Online Marketing team, where he is responsible for managing a section of the Affiliate team covering multiple markets. Prior to this he has been responsible for a number of affiliate programs at Zalando Lounge, as well as working for an affiliate at Ve Interactive.

Izzy Hall,
Content Editor

Izzy is Content Editor at Voxburner, where she predominantly works on creating content for the blog, social media and other channels in order to share the latest youth insights and hottest Gen Z trends, as well as shining a light on some of the best and most inspiring young people and brands out there. Izzy is passionate about storytelling and giving Gen Z a voice.

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