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Looking to the future, our panel shares everything they’ve learned from their campaigns in 2023 (the good, the bad and the ugly!), giving brands top tips on leveraging trends, strategies and campaigns for 2024.
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Webinar Overview
It’s almost Christmas, and we’re drawing close to the end of a spectacular year.
In this exclusive session, we sit down with industry experts, including host Alexandra Haider, Content Executive at Student Beans, panellists Keira Penney, Social Media Manager at Girls in Marketing, Florence Welke, UK&I PR Lead at LUSH and Will Weeks, Head of Brand & Comms at Student Beans, for a panel discussion on the biggest wins of 2023 and how we can learn from these for 2024.
Looking to the future, our panel will share everything they’ve learned from their campaigns in 2023 (the good, the bad and the ugly!), giving brands top tips on leveraging trends, strategies and campaigns for 2024.
Top themes include:
⚡️ Life on social: what social media platforms have been the most significant for Gen Z in 2023?
⚡️ Content overload: how can brands break through the noise and stand out in a saturated landscape?
⚡️ The biggest mistakes and learnings from brands trying to reach young consumers, and how to use these learnings for greatness in 2024!
Speakers
Alex’s expertise lies in creating content that delves into the latest youth insights and trends. With a background in shining a light on inspiring young people and brands, she’s your guide to understanding Gen Z like never before.
Flo has over a decade of experience across the areas of retail, beauty, manufacturing, business and environmental PR. She has worked with global brands including Universal Music and LUSH, including their recent Black Friday initiative supporting People vs Big Tech, as well as continuously hosting workshops at universities and mentoring students.
With nearly 3 years of Social Media experience (and a whole lot of screen time!) under her belt, Keira is an expert in all things social media. Using her excellent knowledge of trends and algorithm changes, Keira has successfully taken Girls in Marketing from 90k to 200k LinkedIn followers in just under a year. She has also been nominated Young Apprentice of the Year 2023 by Insider NW Young Professionals Awards.
Previously in the travel industry, he held senior strategic marketing roles at Contiki, Day 8, and STA Travel where he initiated award winning brand and content initiatives for building Gen Z audiences. He now leads brand and communications for Student Beans, executing a student-first consumer brand strategy through social, content, PR and campaigns.