Gen Z and the Future of Ecommerce

student sat in a trolley

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Ecommerce is changing – and it’s all in the hands of Gen Z. They’re set to be the biggest generation yet, and as digital natives, they’re more in-tune with online shopping than anyone else before them. Join now to learn the four ecommerce trends to expect from Gen Z in 2022 and beyond. 

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Webinar Overview

Using research gleaned from our global Gen Z community, Mark Walker – Chief Operating and Revenue Officer at Student Beans, will take you on a journey into the future – stopping off to explore social selling, buy now pay later, hustle culture and the digitized mall. You can expect to come away with a comprehensive understanding of where Gen Z are taking ecommerce – and how your brand can be a part of the picture.

The rise of social commerce
Meet the super-celebs making a career out of live shopathons in China – and understand what impact this will have on Western shopping trends in 2022.

Hustle culture
Among Gen Z, everyone’s a seller. Get to grips with their ecommerce aspirations and reselling habits.

The mall digitized
As interactive shopping elements are rerendered digitally, we explore which sensory experiences Gen Zs find most appealing when it comes to shopping.

Buy Now, Pay Later
As more and more fintech platforms market purchases on credit toward a Gen Z audience, we explore how Gen Zs feel about it – and if it’s a good thing for their futures.

Join the conversation #GenZCommerce


Mark Walker, Chief Operating and Revenue Officer, Student Beans 

Mark Walker leads an 150+ strong international team across sales, marketing, account management and revenue operations at Student Beans. Previously he ran a consultancy helping seed to series-B SaaS companies to accelerate their revenue growth by defining and improving their go-to-market strategy. Prior to that, he was the CRO at Attest, a consumer insights platform, where they went from 0 to >£5m in revenue in under 3 years, growing from a single digital marketer to a revenue team of 35.

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