Watch On-demand
Need to cut through the noise for your 2023 Freshers Week or Back To School campaign? This webinar will reveal the strategies that get results with Gen Z.
REGISTER FOR THE WEBINAR
Webinar Overview
With more than 2.8m students heading to university during Freshers Week in the UK this September, and expenditure in the US for Back to School season due to reach a staggering $108 Billion – these events offer marketers an incredible opportunity to connect with Gen Z.
But with a packed week full of socials, making new friends, and settling into uni life, how can you make sure your campaign cuts through the noise and delivers ROI?
This webinar will be bursting with actionable insights from our expert panel to help you deliver a successful campaign to make sure your brand resonates with the ever-evolving needs of Gen Z.
You’ll learn:
- Who Gen Z are and what really matters to them
- What Gen Z customers are looking for from brands
- How to drive loyalty that lasts well beyond Freshers Week and Back To School
- Which channels prove to be most effective with Gen Z
- … and why leaving it too late will negatively affect your results
Speakers
Featuring speakers from Voxburner, Student Beans, and Samsung’s Digital Marketing Manager.