How to Master Festive Marketing to Gen Z

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Find out how to get Gen Z onside with your brand this festive season. If you want actionable insights then look no further as we drill down in to putting seasonal marketing into practice.

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Webinar Overview

From November onwards, Gen Z spending across a variety of verticals shoots upwards. With gifts to buy, deals to secure and a whole year of trends cumulating on Black Friday, there’s really no season like it for shopping. But because they’re Gen Z, they’re digital natives – they’re inundated with more choice than anyone else. 

Following our panel discussion: Gift like a Gen Z, it’s time to put what our panelists told you into practice. Join Student Beans’ Will Weeks, Head of Brand and Comms, and Ellie Simpson, Key Account Manager, as they discuss what works best for engaging Gen Z in gifting season.

We’ll discuss:

  • Typical user journeys and paths to purchase for Gen Z
  • How to align and appeal to their ethics and values
  • The social media platforms to tap into… and more!

Click below to view slides:


Will Weeks is a Gen Z marketing expert. Previously in the travel industry, he held senior strategic marketing roles at Contiki, Day 8, and STA Travel where he initiated award winning brand and content initiatives for building Gen Z audiences. He now leads brand and communications for Student Beans, the world’s leading student loyalty network, executing a student-first consumer brand strategy through social, content, PR and campaigns.

Ellie Simpson has worked with clients at Student Beans for nearly 3 years, collaborating with them to tap into the student market and achieve their goals. She has worked in the University sector for over 5 years, focusing on the best ways to engage with students from studying to brand relations. Her favourite pizza is anything meaty and when she’s not in work, you’ll find her at her local sipping on a G&T!

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