Gift like a Gen Z: a lowdown on student holiday shopping

collection of Christmas shopping bags

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Gen Zs have only just inherited their spending power – so it’s time to find out exactly how they do gifting season. Sit down with our outspoken panel of Gen Z students to find out what they’re buying – who they’re buying for – and how you can capture their attention.

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Webinar Overview

From October onwards, you’re not just marketing to Gen Z. You’re marketing to their friends, their partners, their parents and siblings. It’s the most likely time that they’ll shop outside of their usual verticals – and approach e-commerce sites and physical stores with loved ones in mind.

With gifting season fast approaching, we’ve gathered an outspoken panel of Gen Z students to discuss what’s topping their wishlists this festive season. They will take you through what they’re buying for friends, what they’re expecting to land in their stockings, and how they decide which brands to go with when the festive season rolls around. For brands, it’s a crash course in embodying the authenticity that Gen Z students look for – and a guide to offering products that tick their boxes when it comes to ethics and values.

Click below to view slides:


jamie mercer

Jamie is an American expat from Austin, TX who is now based in London. As Chief Product Officer at Student Beans, she leads a team of 25 professionals in product, design, and operations at the world’s leading student loyalty network. Prior to her role, she helped to scale RetailMeNot, a global coupon marketplace and Skyscanner, where she led a variety of product teams focused on growth. She is the expert in driving performance & creating outstanding user experiences.

Hailing from New York, Christian is a student of Dominican College and is a huge athletics and sports fitness fan which will be translating into his festive spending purchases.


Kimberly is from sunny Los Angeles and is studying Marketing with a minor in Hospitality and Tourism at California State University. She’s passionate about beauty and entertainment and cannot wait to get her festive shopping underway.


Public Health Nutrition student, Taylor is from Arizona. She prides herself on being super organised for her festive shopping and loves all things fashion and technology so you can guarantee she’ll have a hefty wish list for her and her friends and family this festive season!

Gen Z and the Future of Ecommerce

Access the interactive report