Festival of Marketing

18-21st October 2021
Join us online

Spread over four jam-packed days, we will be sponsoring the Festival of Marketing. This event will celebrate the brightest in the industry and examine trends, growth and collaboration in 2022 and beyond!

On Day 2: Trends, you’ll find Student Beans on the main stage talking to Missguided.

Main Stage Session
Tuesday 19th October 2021
10:00-10:25am

Missguided and the art of scroll-stopping content – with Live Q&A

Simon Eder, Commercial Director, Student Beans
Sophie Walsh, Affiliate Marketing Manager, Missguided
Millie Rodgers, Student Affiliate Assistant, Missguided

Missguided has been quick to engage Gen Z and has been successful in doing so winning a large and loyal audience of digital natives. 

Missguided’s success speaks to a wider trend – that of social media becoming a marketplace in its own right as increasing numbers becomes fully immersed in TikTok and other platforms like it. Join Student Beans and Missguided to discuss how they’ve secured the loyalty of many young people one 15-second video at a time – and learn the wider trends among what some call “generation TikTok”.

To claim a discounted ticket use code SP50YA

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