eConsultancy Live

Connecting with Gen Z in an omnichannel world: How to make apps your new storefront

At the beginning of November 2021, we were proud to sponsor the eConsultancy Live main stage and host our Chief Product Officer! Watch the session below.

Watch the session:

Connecting with Gen Z in an omnichannel world: How to make apps your new storefront

Event Overview

With our Chief Product Office, Jamie Mercer, take a deep-dive into the evolution of app technology and our future predictions for in-app shopping – and hear from brands Boohoo and LuckyTrip about how they are taking the app world by storm. Finally, we’ll be shining a light on McDonald’s – and how they, in partnership with Student Beans, are truly embracing the phygital to win with the next generation of consumers.

Speaker

jamie mercer

Jamie is an American expat from Austin, TX who is now based in London. As Chief Product Officer at Student Beans, she leads a team of 25 professionals in product, design, and operations at the world’s leading student loyalty network. Prior to her role, she helped to scale RetailMeNot, a global coupon marketplace and Skyscanner, where she led a variety of product teams focused on growth. She is the expert in driving performance & creating outstanding user experiences.

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