Listen in as we speak to Partnerize, a leading global affiliate network, about how ecommerce brands can tap into the latest Gen Z trends, to win students’ long-term shopping loyalties.
With almost 30% of the global population falling into this age bracket, right now Gen Z is the consumer demographic to watch. However, with their trends and habits refreshing as regularly as their social feeds, it can be a challenge for ecommerce companies to win their long-term shopping loyalties.
We sat down with Partnerize to share our expertise on the trends, behaviour, and building blocks of Gen Z. Focusing on this demographic’s core characteristics and their unique way of navigating the world, Mark Walker, Chief Revenue Officer at Student Beans pinpoints exactly how this influences their shopping habits and brand loyalties.
Showcasing our in-depth knowledge of the Gen Z student audience, you will learn strategies and hear real-life client case studies for reaching Gen Z during the challenging era of COVID-19, as we also examinee the trends and purchasing habits that are here to stay.