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Join us as we talk first impressions, gamification, international expansion, and adapting to continue to win Gen Z’s hearts during the pandemic and beyond.
Having spent 6 years at Dominos, Kathy is currently focused on driving traffic to Domino’s online platforms via performance marketing channels. The brand’s digital footprint was large prior to the pandemic, but 2020 shifted the dial even further in favour of online ordering. Kathy’s team has since focused on how to capture as much traffic as possible. Students are a key audience for Domino’s and they have a long-term partnership with Student Beans to aid student engagement.
Mark leads an 80+ strong international team across sales, marketing, account management and revenue operations at Student Beans. Previously he ran a consultancy helping seed to series-B SaaS companies to accelerate their revenue growth by defining and improving their go-to-market strategy. Prior to that, he was the CRO at Attest, a consumer insights platform, where they went from 0 to >£5m in revenue in under 3 years, growing from a single digital marketer to a revenue team of 35.