Gen Z Strategy Check: Ready? Set? Cyber!

cyber gen z

Watch On-demand

Join us to explore the trends impacting Gen Z today in this webinar powered by Student Beans’ insights agency, Voxburner. You’ll hear from a panel of young people on their expectations, wish lists, and plans for this years’ Cyber Week.

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Webinar Overview

In the midst of an international shopping event like Black Friday and Cyber Week, making a first impression is no easy task. So how can brands shoot straight to the top of Gen Z students’ wish lists?

This Cyber period could be your chance to make that first impression. But how? Join Student Beans, Voxburner and our panel of Gen Zs for this exclusive webinar on the trends impacting young people today and how to be Gen Z’s standout brand – even on the busiest shopping event in the world. 

You’ll learn: 

  • Gen Z and Gifting: how does a digitally-native generation renowned for authenticity buy their gifts during the Cyber period? 
  • The Latest Youth Trends: Find out what the latest trends are that will impact the way Gen Z spend their Black Friday and Cyber Monday shopping period. 
  • The Ecommerce Experience: as ecommerce continues to thrive, we take a look at the ideal Gen Z path to purchase.


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Charity Ibhadon, Head of Product
Student Beans

Charity leads a cross-functional Product Development tribe, with a focus on delivering products that delight students, deliver revenue for brands and expedite business growth. Prior to Student Beans, Charity was Principal Product Strategist at Just Eat Takeaway. Outside of Student Beans, Charity is the Creative Director at The Health Palette Magazine and is currently an Executive MBA Candidate at Bayes Business School.

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Richard Jackson, Managing Director

Richard’s passion for youth culture and empowering young people has formed the foundations for his strategic vision at Voxburner, the insights agency of Student Beans. Richard has built out both the events (Youth Marketing Strategy) and insights arm of Voxburner, by aligning the brand with some of the most influential industry bodies around. Launched at the start of 2021, Voxburner+ was created to ensure the youth marketing community is kept abreast of youth culture today.

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