How To Supercharge Your Creator Marketing For Gen Z

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In this special, influencer-themed edition of our Gen Z webinar series, we’ll take a look at the emerging trends shaping the industry and share our advice on how marketers can take advantage of them.

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Webinar Overview

The influencer industry faced a reckoning in the wake of the pandemic, as panicked brands pulled budgets and creators were forced to find new ways to make engaging content without leaving the house. However, years on, we can safely say that it did not spell the end of the influencer. Instead, both the pandemic and events such as the Black Lives Matter protests have shaken up the industry, challenging creators and brands alike to show what they really stand for and produce more honest, meaningful content.

Hosted by Student Beans and our insights agency, Voxburner, whether you’re looking to collaborate with influencers or to learn from the strategies that give them such an important role in the lives of Gen Z, you’ll find the insights and ideas you need within this webinar.


Ruby Soave, Head of Influencer Marketing
Student Beans

Ruby Soave has been working with influencers since 2008 – long before the term ‘influencer marketing’ was coined. Ruby has experience across corporate, consumer and charity brands and is currently Head of Influencer Marketing at Student Beans, delivering effective creator campaigns to Gen Z.

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Richard Jackson, Managing Director

Richard’s passion for youth culture and empowering young people has formed the foundations for his strategic vision at Voxburner, the insights agency of Student Beans. Richard has built out both the events (Youth Marketing Strategy) and insights arm of Voxburner, by aligning the brand with some of the most influential industry bodies around. Launched at the start of 2021, Voxburner+ was created to ensure the youth marketing community is kept abreast of youth culture today.

Plus, we’ll be joined by a panel of Gen Z content creators, so you can hear directly from them for best practice from brands who want to make the most of their skillset.

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