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In this webinar, we share how you can leverage creators to reach new Gen Z audiences and build brand loyalty in an authentic way.
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Webinar Overview
Brands looking to capture Gen Z audiences need to understand the creator economy and how it operates. This means recognising the value of independent creators who are shaping culture and building engaged communities online. In this session we share how you can leverage these creators to reach new audiences and build brand loyalty, but more importantly, how you must do so in an authentic and mutually beneficial way.
In this session you will learn:
The importance of understanding the creator economy and its impact on marketing to Gen Z audiences.
How to take a creator-centric approach to marketing, including collaborating with independent creators and building authentic relationships.
The importance of community in engaging Gen Z audiences and building brand loyalty.
This session will be taking place at 4PM BST / 11AM ET / 8AM PT. If you cannot make the live session, register now and we’ll send you a recording after the event.
Speakers
Featuring speakers from Voxburner, Student Beans, Snap Inc, creator platform Fanfix, and to Gen Z content creators.