What Marketers Need to Know About Students and the Cost-of-Living Crisis

Two female students shopping online

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The cost-of-living crisis is at the front of everyone’s mind right now. And students aren’t immune from that worry.
In this webinar, we’ll look at what the cost-of-living pinch means for Gen Z, whilst exploring how brands can both support students and protect their margins at this financially tough time.

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Webinar Overview

Our research has found that 97% of Student Beans users think students are struggling more in the cost of living crisis than people realise. But how will it change their shopping habits? Are they cutting back? Panic-spending? Or simply rolling with it?

And, more importantly, what does the knock-on effect mean for your brand marketing strategy? How can you both support Gen Z students through this financially tough time AND protect your margins?

In this webinar, ‘What Marketers Need to Know About Students and the Cost-of-Living Crisis’, our Student Beans experts will explore:

  • What the cost-of-living crisis means to Gen Z students globally.
  • Why it matters to marketers.
  • Quick and easy ways your brands can promote your student value proposition to drive more clicks.
  • Top tips for protecting your brand’s profit margins during the cost-of-living crisis.

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