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The world of Gen Z and brands is forever changing. From new social media platforms to monumental world events, it can sometimes feel hard keep up. So how can you engage Gen Z in 2024 and plan for the future?
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Webinar Overview
The world of Gen Z and brands is forever changing. From new social media platforms to monumental world events, it can sometimes feel hard keep up. So how can your brand engage Gen Z in 2024 and plan for the future?
In this webinar, we’ll be joined by Platform 13’s Leila Fataar, as well as three more exciting guest speakers, as we deep dive into the world of Gen Z and Gen Zalpha. With golden nuggets of research, a Gen Z and expert panel and actionable takeaways, you’ll soon be capturing the hearts (and spend) of young consumers.
Here’s what to expect:
- Decoding Gen Z spending habits. Discover what’s important to Gen Z in 2024 and how this impacts their spending.
- Forward-thinking with Gen Zalpha. Sharing why you should be concerning yourself now with the next generation of spenders.
- The power of the online world. IRL or URL, or both? Our experts share how you can futureproof your marketing.
- The power of cultural relevance. Why being culture and community-led is the key to success.
Speakers
Alexandra is a content writer for Student Beans. After embarking on a solo gap year at 18, she obtained an MA in Philosophy and Politics from Edinburgh University. Alexandra spent her undergraduate years immersed in the world of media, hosting a radio show for two years (and believes this is a fair justification to control the aux at all times…).
With a background in content marketing from both agency and in-house roles, Alexandra brings her expertise to the ever-evolving world of Gen Z, delivering guides, reports and blogs for Student Beans. She credits her passion for storytelling to a lot of early exposure to Jacqueline Wilson, and has been known to read a book in a day.
Deep strategic creative & cultural brand building expertise and seasoned innovative business leader with a 25+ year wealth of international hands-on experience of entrepreneurship & global lifestyle, FMCG and sportswear brands.
Leila has an intangible way of reading and analysing the cultural zeitgeist and signals, blended with the rare experience of launching and running two independent owned full service companies as well as senior positions in-house.
Headhunted by global heavyweights, adidas and Diageo (Leadership Team), Leila was brought in as an internal change agent to drive cultural relevance externally to consumers whilst articulating departmental and brand in line with company and business needs.
Clint! Runge is CEO & Founder of Archrival, a youth culture agency that reinvents how brands win the hearts and minds of young adults.
Clint! and team light the fires for clients such as Adidas, Hollister and Spotify by going against the grain of traditional marketing to build brand love, loyalty and sales with teens to twenty-somethings.
While he’s the kind of guy who likes cats and card tricks, his saving grace is that he does great creative. He’s won as many awards as he’s had all-nighters. Most frightening of all, Runge teaches creative strategy at the University of Nebraska.
Lastly, he considers himself a professional rock, paper, scissors athlete and welcomes your challenge.
Obsessed with all things social media from the latest GIFs to the trending memes, Michelle Green is an internet scuba diver, searching for all things bubbling up in culture.
As a Manager on the Insights & Cultural Intelligence team at Paramount, Michelle works at the intersection of culture and marketing, developing insights to craft, shape and inspire Paramount’s advertising partners on how to best tap into the ever-changing cultural zeitgeist.
Named as Cynopsis Media’s 2023 Rising Star,Her accomplishments include creating thought leadership projects at Paramount geared towards building a culture of empathy- a commitment under the company’s Content for Change initiative that aims to build representation both on and off-screen.
Born and raised in Washington D.C , She attended Virginia Commonwealth University graduating with a BS in Mass Communications with a minor in African American studies.
She currently resides in NYC where she sits on the board of NAMIC, an organization that educates and advocates for multi-ethnic diversity in the communications industry. Named Cynopsis Media’s 2023 Rising Star. In her spare time, she enjoys traveling and exploring the many “TikTok recommended” restaurants and Instagrammable places.
Luce is an International Relations with Business Management student at Queen Mary University of London. She is interested in environmental issues, policymaking, and creative writing. After a summer internship at Royal Bank of Canada, she will return as an Investment Banker Analyst next Summer.