Putting your best foot forward with Gen Z: An interview with Foot Locker

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Join us to discover how to build a solid rapport with Gen Z and develop brand loyalty that lasts a lifetime.

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Webinar Overview

Gen Z is the most diverse and politically engaged generation to date. The 16-24 year old demographic is at the forefront of breaking down barriers and stereotypes; supporting movements like Black Lives Matter and Stop Asian Hate. Gen Zs are leading by example, and as the next generation of consumers, brands must get involved in this narrative or risk being left behind. Join Student Beans and Impact as we sit down with Foot Locker to discuss the importance of implementing ethical views and values into your brand messaging and action. We’ll discuss how Foot Locker is making waves with the student market with its sustainable initiatives and how the brand paves the way for cultural change and diversity in the retail space. 

You will learn:

  • How the retail space is being influenced and changed by Gen Z
  • Drive action by implementing ethical views and values into brand messaging
  • Using partnerships to strengthen brand loyalty among Gen Z


jamie mercer

Jamie is an American expat from Austin, TX who is now London based. As Chief Product Officer at Student Beans, she leads a team of 25 professionals in product, design, and operations at the world’s leading student loyalty network. Prior to her role, she helped to scale RetailMeNot, a global coupon marketplace and Skyscanner, where she led a variety of product teams focused on growth. She is the expert in driving performance & creating outstanding user experiences.

heidi foot locker

Heidi has been in the affiliate space for 3 years now. She recently joined Foot Locker and oversees the affiliate channel for all of Foot Locker’s North America Brands (Foot Locker, Foot Locker Canada, Kids Foot Locker, Champs Sports, Footaction, Eastbay, & Final-Score). Prior to joining Foot Locker, Heidi spent a majority of her career side at ForwardPMX. She worked on a portfolio of clients ranging from the B2B, Home, Entertainment, CPG, Pet, Electronics, and Beauty verticals. In her spare time she enjoys the beach, exploring local NJ vineyards & breweries, and spending time with her mini aussie, Onyx.

Cristy Garcia

With 15+ years in B2B digital marketing, Cristy is currently the Vice President of Marketing at Impact, the global leader in Partnership Automation. Prior to her role with Impact, Cristy was VP of Global Marketing at Celtra, as well as Rakuten Marketing and has helped high growth businesses scale their marketing through customer acquisition, leveraging organic and paid marketing channels and with a passion for brand building through public relations and thought leadership.

12 Days of Insights

Unlock your Gen Z strategy for 2022