The Royal Road to Gen Z
At the beginning of November 2021, we were proud to sponsor the Adweek Commerce Week main stage and host our partner, Princess Polly! Watch the session below.
Watch the session:
The Royal Road to Gen Z: a Q&A with Princess Polly
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Event Overview
As a generation that has never known a world without the internet, Gen Zs are super tech-savvy. And as a result of the pandemic, this digitally native generation have spent more time online than ever before – scrolling through Instagram on the daily, creating TikTok videos, watching streaming services, taking part in online gaming activities, and of course, online shopping.
Ecommerce fashion retailer, Princess Polly, has taken all the necessary steps to really engage with the Gen Z market during the height of the pandemic and beyond – by tailoring their messaging and offering exclusive student discounts, to give their target audience the royal treatment. Having built up a global presence in Australia and the US, and with plans underway to expand in the UK and Asia, Princess Polly is taking the Gen Z market by storm.
Click below to view slides:
Speakers
Originally from Germany, Kim came to Australia in 2017 before joining the Princess Polly team in December 2018. As Global Performance Director for the brand, Kim looks after the global performance department at Princess Polly, including paid search, paid social, affiliate, display, online video, paid content, paid audio, SEO, partnerships and Martech. She has over 10 years of marketing experience, including 6 years in digital, and has worked across multiple markets such as the UK, EU, US, Asia and ANZ.
Ruth is the Managing Director for the APAC region at Student Beans. She specialises in managing partnerships across Australia, New Zealand and Asia, working with high functioning sales and client services managers. She has over 10 years experience in digital marketing sales and account management, with strong experience and expertise in kickstarting account management departments in startups.