New record of sales generated by Black Friday

Student Beans records its strongest ever student sales revenue for its brand partners over Black Friday 2019

As individuals, at the start of every year, we take time to reflect on the areas of our lives that need some extra attention, those that will put us in good stead to become the new and improved future versions of ourselves. Much like self-reflection, it’s important we learn to do the same thing for our businesses. With that in mind, what if we set ourselves up for success before the new year is even a twinkle in your eyes?

At the end of last year we helped hundreds of global brands to hit the ground running, equipping them with the tools, knowledge and ideas they needed to run the most powerful and impactful Black Friday campaigns for the new generation of consumers. Over Black Friday, in one day alone, we generated a record breaking £1million+ worth of sales revenue for the likes of PrettyLittleThing, Lenovo, My Protein, boohoo,, Nord VPN and more.

To put the volume of engagement into perspective:

  • The Student Beans Black Friday Hub was visited over 70,000 times

  • Our spinning wheel of brand offers spun 40,000 times

  • Over 10,000 codes were issued

  • Thousands of students verified in real time

With reported year on year growth, in 2019, the student market was set to spend £260+ more than any other generation over the holiday. So, for brands looking to boost their student loyalty, it’s no surprise that Black Friday is a key date to engage with the student market.

You can take advantage of the Black Friday phenomenon by partnering with us. The world’s leading student loyalty network, we will help you to bring together technology, ad solutions and insights to empower your brand, allowing you to attract, convert and retain more 18-24 year old customers than ever before.

Keen to learn more? Listen to our Sales Director, Jamie White, who explains our proposition and how our affiliate marketing programme could become an integral part of your business.

Listen via a podcast presented by Awin:

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