Stack Up Sales at Co-op with Gen Z 🛒

Make attracting and rewarding Gen Z consumers a breeze. We’ve already got a bespoke media campaign planned out for you.

3+ million Gen Zs want grocery discounts
Top 3 Food & Drink is in Gen Z’s top 3 favourite categories

Want to know more about the Gen Z demographic?Look no further, we’ve handpicked a selection of resources and stats just for you, to help you get Gen Z through the doors at Co-op.

Hear from Tobey, 2nd year student at Sussex University

“I do like the feeling of being in-store browsing. Being online feels too orderly; you’ve got no surprises, there’s no real experience to it. You’re just looking and then you’re done. In store it’s more of an experience and you can spend some time browsing – it’s much more of an enjoyable activity.”

Handpicked blogs for you

KFC linked their student discount to their app, so student users could unlock exclusive savings and offers.

Students have been spending $3+ million annually via the KFC student program, and it’s continuing to grow year on year.

“Our student program has shown us just how much students love KFC. Now we can measure, track and grow our student sales” – Marketing Manager, KFC

Dive deeper into Gen Z insights

WEBINAR: Tap into Gen Z’s potential by discovering key trends, strategies, and insights from our industry leaders. 

We can help establish Co-op as a preferred choice for Gen Z students, aligning with their values and preferences.


We’re partners to global leading brands

Want to see how Iceland boosted Gen Z in-store footfall?

Emily

Chat with me now about how Co-op and Student Beans can work together!

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