Marketing to Students

Know your tribe: the apprentices

Over two million students started or returned to uni this autumn. But around 750,000 Gen Z school leavers are currently receiving a paycheck and harnessing their spending power for the first time. If your youth marketing strategy doesn’t...

What do US teens buy on the route to adulthood?

If you’re marketing to Gen Z, you’re marketing to a generation in constant flux. As students take those crucial steps from high school to college, there are certain purchases they’ll pick up on the way. Here’s what you need to...

Gen Z’s journey to independence: where do you fit in?

Gen Z have grown up over the past 25 years – the oldest within the cohort are now financially independent. It’s easy to see this as a single moment when young people suddenly start swiping their credit cards left, right and centre....

Student Fitness: five key takeaways from Tone & Sculpt founder Krissy Cela

Tone & Sculpt is the definition of a challenger brand. During YMS:ONLINE, founder Krissy Cela shared how she tapped into the thriving health and fitness trend among the student demographic – growing its user base by 88% during...

What physical retail must do to get young consumers back in-store

2020 has been a difficult year for in-store retail so far due to the impact of COVID-19, but there is increasing optimism as shops reopen and social life resumes. Now, for brands marketing to Gen Z, the challenge is to convince digital...

Top tips for Gen Z travel marketing post-lockdown

As we reach summer holiday season, many of us are dreaming of the overseas adventures we’d usually be embarking on around this time of year. With lockdown measures gradually lifting, there are hopes that non-essential travel will be...

Why your brand should offer virtual internships this summer

As offices remain closed and companies tighten their purse strings, students and young people are finding that the summer internships they were promised have been cancelled, and opportunities to get the experience they need are...

5 Gen Z brands that have adapted during the coronavirus pandemic

The COVID-19 lockdown has impacted brands across every sector that markets to young people, whether they’ve been forced to temporarily close, or to change their business model to survive. We’ve been impressed by how some of Gen Z’s...

What brands can do to support marginalised young people all year round

From the Black Lives Matter protests in the US and worldwide, to the arrival of Pride Month, June has begun with conversation firmly focused on what we can do to support marginalised communities. We’re seeing unprecedented numbers of...

Should ecommerce brands be using Instagram’s new Shops feature?

As retailers of all sizes are challenged to reinvent their business model in the wake of the COVID-19 crisis, Instagram and Facebook have launched a new feature aimed to help brands drive revenue through the two social media platforms....