Campaign Radar

Black Friday marketing strategy: Dos and don’ts for 2020

So, you’ve taken our Cyber Week quiz to find out what you know about the world’s biggest shopping event. You’ve familiarized yourself with how students browse deals. But just how ready are you to smash Black Friday sales in 2020? Follow...

COVID-19 college closures: how can brands support students?

Since students went back to school, COVID-19 cases have been on the rise – which means that colleges are rethinking the delivery of their programs. How can you help students to navigate this curveball? 2020’s Back...

The best Black Friday campaigns of 2019

As we count down to the biggest global shopping event of the year, Gen Z’s favourite brands are launching their Black Friday campaigns. We love to see how they tackle the challenge of catching the attention of an audience bombarded with...

What is Dark Social?

Cyber Week is just around the corner, and there’s one key Gen Z trend that you need to be on top of – Dark Social. So, what is it? And how do you optimise your marketing campaign for it? What does dark social...

Know your tribe: the out-of-state college movers

When shopping for college, the student tribe will have very different purchasing intent based on whether they’re moving out of state or not. So, what makes this group tick – and how can you market to them?  How...

Pop quiz: do you know the key Cyber Week trends for 2020?

Cyber Week 2020 is still three months away – but here at Student Beans, we’re getting ready to go. Make sure you’re ahead of the game, too – see how in-tune you are with the key forecasts for Gen Z spending this Cyber...

Bulk Powders: Campaign tips from a Freshers marketing veteran

Last year, Freshers was a memorable time for sports nutrition brand Bulk Powders. In our latest webinar, Student Beans sat down with Global Affiliate Manager, Ben Eversden, to find out exactly how Bulk Powders grew their revenue by 511%....

Quiz: Is your marketing strategy ready for Freshers 2020?

If you’re looking to engage with students, Freshers should be high on your agenda. It’s the biggest event in the student calendar, with over two million young people taking on a new stage of their lives. Students start preparing for...

Freshers 2020: what are students expecting to see from brands?

Navigating Freshers and COVID-19 at the same time comes with its own unique set of challenges. But with or without lockdown students have certain expectations from brands at this time. As Freshers 2020 draws nearer, now is the perfect...

How to create a successful Back to School marketing campaign

With just a month to go until students start heading to campus for the new school year, now is the time to make sure your Back to School marketing campaign is in order. If you’re looking to win over this year’s new and returning students...